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Analysis of Quad's Transformation into a Global Marketing Powerhouse
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Abstract
Recently, the digital printing business has been growing all over the world because of new ideas and an increasing need for different ways to print things. A big company called "Quad", located in Sussex, Wisconsin, the United States and worth $2.93 billion, has made a huge difference in the digital print business. In this context, this paper discusses the main strong points of the company Quad, how it comes up with new ideas for products, and if it can handle issues or possibilities in this industry. By conducting a SWOT analysis, it can be concluded that Quad's proprietary technologies, plans for customers, and easy business strategies make it well-known in the world of digital printing. Besides, the company's ability to use its strengths while dealing with weaknesses and risks shows that it can keep growing and stay successful for a long time. This paper helps with the planning of the company Quad, so as to keep or improve its popularity in the market.
Keywords
Digital Printing, Global Industry, Quad, SWOT Analysis, Market Dynamics
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Cite this article
Shi,Y. (2024). Analysis of Quad's Transformation into a Global Marketing Powerhouse. Advances in Economics, Management and Political Sciences,76,165-170.
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Volume title: Proceedings of the 3rd International Conference on Business and Policy Studies
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