Download pdf
The Influence of Brand Loyalty and Ethical Practices on Company Growth: A Study on Dolls Kill's Customers’ Satisfaction in the USA Using Trustpilot Review Comments
- 1 University of Connecticut, Sociology, Cognitive Science Major, Storrs, 06269, USA
* Author to whom correspondence should be addressed.
Abstract
This research examined customer perspectives on Dolls Kill, specifically focusing on brand loyalty, satisfaction, and ethical concerns. Overall, customers expressed positive sentiments, indicating their satisfaction and willingness to provide feedback. However, the research did not establish a statistically significant relationship between ethical considerations and customer perceptions. In order to maintain a positive brand image, enhance customer satisfaction, and foster loyalty, Dolls Kill should address any concerns raised by customers and capitalize on the positive sentiment expressed by them.
Keywords
Dolls Kill, Brand Loyalty, Brand Ethic, Satisfaction
[1]. Pappa, M. (2022, July 6). Why are people protesting dolls kill? Controversy explained. The Current Online. https://thecurrent-online.com/controversy/dolls-kill-controversies/15607/
[2]. Tost, M. (2020, June 5). Dolls kill called out for supporting police amid nationwide BLM protesting. Your EDM. https://www.youredm.com/2020/06/04/dolls-kill-called-out-for-supporting-police-amid-nationwide-blm-protesting/
[3]. Team, Y. (2023, May 3). 3 worst dolls kill controversies: Why they are problematic. Your Sustainable Guide. https://yoursustainableguide.com/is-dolls-kill-bad/
[4]. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from Brand Trust and brand affect to brand performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
[5]. Suh, Jung-Chae; Youjae, Y. (2006). When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement. Journal of Consumer Psychology, 16(2), 145–155. https://doi.org/10.1207/s15327663jcp1602_5
[6]. Iglesias, O., Markovic, S., Singh, J. J., & Sierra, V. (2017). Do customer perceptions of Corporate Services Brand Ethicality Improve brand equity? considering the roles of Brand Heritage, Brand Image, and Recognition benefits. Journal of Business Ethics, 154(2), 441–459. https://doi.org/10.1007/s10551-017-3455-0
[7]. Syed Alwi, S. F., Muhammad Ali, S., & Nguyen, B. (2017). The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty. Business Ethics Quarterly, 27(3), 393–422. https://doi.org/10.1017/beq.2017.20
[8]. Dalman, M. D., Buche, M. W., & Min, J. (2017). The differential influence of identification on ethical judgment: The Role of Brand Love. Journal of Business Ethics, 158(3), 875–891. https://doi.org/10.1007/s10551-017-3774-1
Cite this article
Meng,Z. (2024). The Influence of Brand Loyalty and Ethical Practices on Company Growth: A Study on Dolls Kill's Customers’ Satisfaction in the USA Using Trustpilot Review Comments. Advances in Economics, Management and Political Sciences,73,319-323.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).