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"Old Wine in a New Bottle" -- A Study on Consumer Acceptance of "Blind Leftovers Box"
- 1 School of International Pharmaceutical Business, China Pharmaceutical University, Jiangsu, China
- 2 Taishan High School of Shandong Province, Shandong, China
- 3 St. John Henry Newman Catholic High School, Ontario, Canada
* Author to whom correspondence should be addressed.
Abstract
The blind box of leftovers is an innovative catering marketing model. In recent years, this marketing model has been regarded as an effective measure to reduce food waste in Chinese cities and relieve the operating pressure of catering enterprises. This study uses the literature review method to search and sort out the practical experience of some enterprises in the blind leftover box business and reports on the blind leftover box; Then the questionnaire survey method is adopted to explore whether consumers accept the blind leftovers box. The purpose is to investigate the acceptance degree of consumers to the blind leftovers box and the factors affecting the acceptance degree and provide feasible suggestions for catering enterprises to adjust the relevant product marketing strategy in the future. Based on the results of the questionnaire survey, it is found that consumers who accept the blind leftover box generally think that the blind leftover box has the advantages of the novel form, high-cost performance, and food saving. Consumers who reject the blind leftover box are concerned about the reasonable value and food safety of the blind leftover box. The research shows that relevant catering enterprises should strengthen the publicity of blind leftover boxes, and carry out differentiated marketing for people of different ages and different consumption levels.
Keywords
Blind leftovers box, consumer acceptance, influencing factors
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Cite this article
Li,C.;Liu,J.;Pan,J. (2024). "Old Wine in a New Bottle" -- A Study on Consumer Acceptance of "Blind Leftovers Box". Advances in Economics, Management and Political Sciences,84,10-17.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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