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Enabling ZARA’s Operational Innovation and Value Creation with Artificial Intelligence
- 1 Liaoning Normal University
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Abstract
As a globally recognized fashion label, ZARA is famous for its quick fashion designs and efficient supply chain management. However, to stay competitive in an age of rapid technological advancement, ZARA must continuously innovate and leverage technology to enhance its operations. This paper primarily explores the following aspects: Firstly, how artificial intelligence is utilized by ZARA to achieve swift responses and adaptable methods in the design and production processes; Secondly, how artificial intelligence is employed by ZARA to optimize supply chain management, enhance production efficiency, and mitigate inventory risks; Lastly, it will analyze the operational model of ZARA as a source of inspiration for fast fashion enterprises and its relevance to other industries. After conducting thorough analysis and research on the integration of science and technology in ZARA's operations, this study has arrived at the following conclusions: ZARA effectively utilizes artificial intelligence to swiftly respond to market demands and make flexible adjustments, thereby enhancing its ability to meet customer needs. AI also enhances the efficiency and reliability of ZARA's supply chain management, leading to improved production efficiency and reduced inventory risk. By leveraging AI, ZARA can offer personalized shopping experiences to customers, ultimately boosting satisfaction levels and fostering loyalty. This paper delves into how technology drives operational innovation and value creation at ZARA, offering valuable insights for other fashion brands while serving as an empirical case for research in the realm of science, technology, and operations management.
Keywords
Technology empowerment, operation creation, fast fashion, ZARA, value creation
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Cite this article
Cao,J. (2024). Enabling ZARA’s Operational Innovation and Value Creation with Artificial Intelligence . Advances in Economics, Management and Political Sciences,86,81-87.
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