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The Review of Blind Box Marketing and Problems in Blind Box Markets
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Abstract
This paper summarizes the main marketing tools in the blind box market according to the previous literature analysis, and gives appropriate suggestions and countermeasures for the blind box market to be more stable and high-speed growth aspects. Diversified marketing mean can effectively help the blind box economy achieve high-speed growth, and for different situations to develop appropriate recommendations and countermeasures is the key to stable growth of the market. However, the rapid development of the economy is often a double-edged sword, some businesses in order to obtain higher profits, the use of blind boxes such as the special characteristics of the commodity, deliberately mixed in the product with counterfeit and shoddy goods, and even add harmful chemicals, seriously affecting the market order and the rights and interests of consumers. This kind of behavior not only disturbs the normal competitive environment of the market, but also harms the legitimate rights and interests of consumers. Therefore, it is necessary to strengthen the supervision and crack down on this illegal behavior to protect the market security and consumer rights and interests. Based on this, this study aims to grasp the current situation of blind box market development in China, and to study the means of blind box marketing and market problems in China.
Keywords
blind box, consumer psychology, purchasing behavior, market problem
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Cite this article
Lin,Y. (2024). The Review of Blind Box Marketing and Problems in Blind Box Markets. Advances in Economics, Management and Political Sciences,93,181-190.
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Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
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