The Impacts of Epidemics on Netflix's Business Strategies and Market Competitiveness

Yankun Chen; Xiang Li; Youshu Song; Zhuowen Wu

doi:10.54254/2754-1169/89/20231304

Research Article

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Published on 26 June 2024

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Chen,Y.;Li,X.;Song,Y.;Wu,Z. (2024). The Impacts of Epidemics on Netflix's Business Strategies and Market Competitiveness. Advances in Economics, Management and Political Sciences,89,138-154.

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The Impacts of Epidemics on Netflix's Business Strategies and Market Competitiveness

Yankun Chen *^,1, Xiang Li ², Youshu Song ³, Zhuowen Wu ⁴

¹ Economic, East Los Angeles College, Los Angeles, 91754, United State
² Business School, City University of Macau, Macau, 999078, China
³ Legal Affairs, Sichuan Normal University, Chengdu,10636, China
⁴ Division of Psychology and Language Sciences, University College London, London, WC1E 6BT, United Kingdom

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/89/20231304

Abstract

By harnessing the digital revolution and astute market analysis, Netflix has become the dominant player in the streaming market, and is also already become one of the most influential streamers in the world. In 2019, the Covid-19 has had a major impact on all walks of life around the world, bringing greater pressure to the global economy, and the network economy has also been affected to a certain extent, which has prompted enterprises around the world to accelerate the adaptation and innovation of the new situation, and Netflix, as the pioneer of the streaming media industry, is no exception. This article will give you a better understanding of how Netflix has succeeded, why it has become a pioneer in the streaming industry, and how it has endured despite such fierce competition and the baptism of the pandemic. This paper is an analytical article, taking Netflix as the research object and combining it with the novel coronavirus epidemic, to study the impact of the epidemic seriously and deeply on Netflix, analyze the competitive market and business model of its industry, and Netflix's competitive strategy and revenue model when the epidemic occurs. The study includes a market overview, a examination of Netflix's business model, competitor analysis, and a proposed future strategies. The report aims to analyze Netflix's performance and adaptation in the ever-changing streaming landscape influenced by the pandemic.

Keywords

Competitive advantage, Competitive Strategy, Netflix, Subscription Video on Demand, Covid-19

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Cite this article

Chen,Y.;Li,X.;Song,Y.;Wu,Z. (2024). The Impacts of Epidemics on Netflix's Business Strategies and Market Competitiveness. Advances in Economics, Management and Political Sciences,89,138-154.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-475-0(Print) / 978-1-83558-476-7(Online)

Conference date: 4 December 2024

Editor：Ursula Faura-Martínez

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.89

ISSN：2754-1169(Print) / 2754-1177(Online)

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