Marketing Strategies Comparison for Cartier and Pandora in the Chinese Market------Based on the 4P Model

Zhuoli Luo; Yuanhan Feng; Yaqi Yu; Han Mo

doi:10.54254/2754-1169/97/20231557

Research Article

Open access

Published on 2 July 2024

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Luo,Z.;Feng,Y.;Yu,Y.;Mo,H. (2024). Marketing Strategies Comparison for Cartier and Pandora in the Chinese Market------Based on the 4P Model. Advances in Economics, Management and Political Sciences,97,264-269.

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Marketing Strategies Comparison for Cartier and Pandora in the Chinese Market------Based on the 4P Model

Zhuoli Luo *^,1, Yuanhan Feng ², Yaqi Yu ³, Han Mo ⁴

¹ Changjun High School International Department, Hunan, 410023, China
² New Channel School, Jinan, 250000, China
³ Milton School,Qingdao,266075,China
⁴ Changjun High School International Department, Hunan, 410023, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/97/20231557

Abstract

China has a large population. As the most populous country in the world, it is a market favored by various jewelry brands. At the same time, jewelry brands have always been a hot field. There are many well-known jewelry brands worldwide, such as Cartier, Pandora, Swarovski, Bulgari...Cartier and Pandora have different positioning of their jewelry brands, but they also gain the favor of many consumers. This article will use different data to explain why Pandora and Cartier occupy the jewelry market share in China and use 4P marketing methods to compare their marketing methods and their advantages and disadvantages.

Keywords

4p, Cartier, Pandora, Marketing strategy

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References

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Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://2023.icftba.org/

ISBN：978-1-83558-505-4(Print) / 978-1-83558-506-1(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.97

ISSN：2754-1169(Print) / 2754-1177(Online)

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