Download pdf
BYD's Strategic Planning Study for the Future New Energy Vehicle Market
- 1 School of Economics, Dalian University of Finance and Economics, Dalian, 116622, China
* Author to whom correspondence should be addressed.
Abstract
With the rapid development of science and technology and the increasing awareness of global environmental protection, new energy vehicles have become an important direction for the transformation of the global automobile industry. As one of the leaders in the global new energy vehicle market, BYD is actively responding to the challenges and opportunities of this market transformation with its profound accumulation in battery technology, electric vehicles and hybrid vehicles. However, the new energy vehicle market still faces many uncertainties and challenges, such as technological innovation, market competition, policies and regulations, and infrastructure development. In order to meet these challenges, BYD must develop and implement an effective strategic plan to ensure that it maintains its leading position in the highly competitive market and to promote the sustainable development and progress of the new energy vehicle industry. Through an in-depth study of BYD's strategic planning, this paper expects to provide useful references and insights for BYD and other new energy vehicle companies. Next, this paper will comprehensively analyze BYD's strategic planning and implementation paths in terms of its technological innovation, key financial indicators and cooperation and competition. Through the in-depth analysis of this study, it can better understand how BYD has carved out a path of sustainable development in the new energy vehicle market.
Keywords
New Energy Vehicles, BYD, Strategic Planning, Sustainable Development
[1]. Sun, Z., et al. (2021). A Review of Fault Diagnosis of Power Battery System in New Energy Vehicles. Journal of Mechanical Engineering, 57(14), 87-104.
[2]. Li, P. (2024). From CSR to ESG: BYD's Sustainable Development Journey. Finance and Management: International Academic Forum, 3(4).
[3]. Fang, N. (2021). Profitability Analysis of BYD. Cooperation Economy and Technology, 7, 160-161.
[4]. Lian, J. X. (2022). Research on BYD's Financial Performance under Diversified Operation Background, Yunnan Normal University.
[5]. Liu, T. (2022). BYD's "New" Era. Automotive Vanguard.
[6]. Sun, W. (2022). Analysis of BYD Group's Business Strategy. Science and Technology Market.
[7]. Sui, J. Y. (2024). Research on Evaluation of Sales Service Quality of BYD Pure Electric Vehicles Based on Text Mining. E-Commerce Letters, 13, 50.
[8]. Zou, J. W. (2023). Research on the Causes, Paths, and Economic Consequences of Power Battery Enterprises' Listing Financing, Southwestern University of Finance and Economics.
[9]. Li, J. X. (2024). Marketing Strategies of New Energy Vehicle Enterprises under the Concept of Sustainable Development—Taking BYD Auto as an Example. Today's Fortune, (12), 17-19.
[10]. Dong, X. Y., Liang, Y. Q., Gu, J., et al. (2024). Research on Investment Analysis of New Energy Vehicles—A Case Study of BYD Auto. Business Exhibition Economy, (06), 185-188.
Cite this article
Zhang,T. (2024). BYD's Strategic Planning Study for the Future New Energy Vehicle Market. Advances in Economics, Management and Political Sciences,102,21-27.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of ICEMGD 2024 Workshop: Decoupling Corporate Finance Implications of Firm Climate Action
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).