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Analyzing the Commercial Value of Cartoon Characters: A Case Study on Loopy
- 1 Chongqing Foreign Language School，Chongqing, China
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Abstract
In recent years, the cartoon character Loopy has seen a swift and significant surge in popularity, resulting in a major increase in its economic worth. Based on this phenomenon, this article aimed to understand Loopy's business significance and explore the factors that contribute to its significant commercial value, taking into account its historical and contextual background. This paper did a sample analysis of Loopy in different market sectors and investigated the elements that contribute to its increasing commercial worth. Additionally, this paper compared it to the earlier depiction of Loopy. This study determined that the rapid growth in commercial worth generated by Loopy may be attributed to the psychological projection effects experienced by customers, the expansion of the market, and the rationale behind Loopy's collaborations with other companies. Social media platforms' services, users' psychological projections, and cooperation with different enterprises may have contributed to Loopy's rapid popularity and increasing economic value.
Keywords
Projection Effect, Commercial Value, Marketing Strategy, Loopy
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Cite this article
Xie,C. (2024). Analyzing the Commercial Value of Cartoon Characters: A Case Study on Loopy. Advances in Economics, Management and Political Sciences,102,173-178.
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of ICEMGD 2024 Workshop: Decoupling Corporate Finance Implications of Firm Climate Action
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