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Innovative Digital Marketing Strategies in the Gaming Industry: A Case Study of Love and Deep Space
- 1 Shuguang High School, Shanghai, China, 201411
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Abstract
By analyzing the digital marketing strategies for the game Love and Deep Space by Paper Stacking Company, this study reveals the company's diverse and innovative methods in the global market. Firstly, by highly integrating with local cultures, Paper Stacking Company successfully promoted Love and Deep Space in overseas markets, increasing user numbers and brand recognition. Secondly, the combined online and offline marketing strategies significantly enhanced the game’s visibility and user engagement. Additionally, the realistic 3D style, personalized character design, and rich interactive gameplay brought unique appeal and user experience to the game. Through cross-border cooperation with the fitness app Keep, the game was linked with a healthy lifestyle, further boosting its brand image and attracting potential users. Overall, these digital marketing strategies successfully promoted Love and Deep Space and helped Paper Stacking Company maintain its competitiveness and brand value in a highly competitive market. In the future, with the continuous development of digital technology, these advantages will continue to bring more market opportunities and success to Love and Deep Space.
Keywords
Digital Marketing, Gaming Industry, Cross-border Cooperation, 3D Realistic Style
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Cite this article
Gan,S. (2024). Innovative Digital Marketing Strategies in the Gaming Industry: A Case Study of Love and Deep Space. Advances in Economics, Management and Political Sciences,110,161-166.
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