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Expanding the Profitability Model of a Sports Agency Based on Win-win Interaction: The Case of Klutch Sports
- 1 The Arts of Shanghai Jiao Tong University, Shanghai, China
- 2 College of International Education, Shanghai Jian Qiao University, Shanghai, China
* Author to whom correspondence should be addressed.
Abstract
As the sports industry continues to grow, there is an increasing demand for the brokerage industry in the sports sector. Klutch Sports, an American professional sports agency, has grown rapidly since its creation in 2012, and boasts a number of big-name players, including Rich Pual, the company's founder. Rich Pual is the founder of Klutch Sports, which has negotiated more than $1 billion in contracts by signing more and more players to high-dollar deals. In July 2019, Unite Talent Agency (UTA) announced the acquisition of part of Klutch Sports and the appointment of Rich Paul is responsible for running the sports division. Through the outstanding ability of the leader and absorbing business talent to form an experienced team to provide players with the company's characteristics of the full range of services, so Klutch Sports has maintained a good momentum of development, from a small company gradually become a strong sports brokerage company. Its operation and development of the company is worth studying and learning from. Klutch Sports agency is used as an example for this study to provide professional sports brokerage firms with favourable information so that they can better and more characteristically combine sports and business, as well as provide greater economic value to the sports industry. This study argues that agencies need to improve to adapt to this era of "player empowerment" and reap the benefits of having the players' interests as their primary goal.
Keywords
Sports agency, operational development, case study, process tracing
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Cite this article
Hua,X.;Wang,Y. (2024). Expanding the Profitability Model of a Sports Agency Based on Win-win Interaction: The Case of Klutch Sports. Advances in Economics, Management and Political Sciences,110,45-51.
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