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Analyzing Nintendo's Marketing Strategy and Competing Situation
- 1 Financial Management (Sino Australian Cooperation), Tianjin University of Commerce, Tianjin, China
* Author to whom correspondence should be addressed.
Abstract
With the development of computer technology and the Internet, the game industry has become a huge, diversified and evolving global industry. Nintendo was a famous Japanese gaming and entertainment company founded in 1889. Nintendo has been a major player in the gaming industry for several decades, creating many iconic games and consoles. However, Nintendo faces challenges from competition, technological change, game content, global markets, and web services. Nintendo's total management decline in recent years, in Nintendo's main business, host accounted for a large part of revenue, host games accounted for more than a quarter of the game market is still in decline. In this case, the gaming market is rapidly expanding, mobile games and host for the same consumption scenarios, and mobile games have more obvious advantages. Research and data also show that the penetration of the mobile game is significantly better than the host. Therefore, in view of this problem, this paper uses the 4P model and the five-force model to study and analyze Nintendo's marketing strategy and its product problems. The final conclusion is to vigorously promote the core concept of Nintendo: home entertainment, broaden and continuously develop IP and optimize the product.
Keywords
Nintendo, Marketing strategy, computer technology, competing situation
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Cite this article
He,S. (2024). Analyzing Nintendo's Marketing Strategy and Competing Situation. Advances in Economics, Management and Political Sciences,81,207-213.
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Volume title: Proceedings of the 3rd International Conference on Business and Policy Studies
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