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Sustainable Supply Chain Development Strategies in the Fast Fashion Industry: A Case Study of Nike
- 1 SWUFE-UD Institute of Data Science, Southwestern University of Finance and Economics, Chengdu, China, 611130
* Author to whom correspondence should be addressed.
Abstract
With the acceleration of globalization, companies are increasingly concerned about environmental protection and social responsibility, and sustainable development has become an important trend in industrial development. The fast fashion industry has attracted much attention due to its rapid market response, mass production, and frequent style updates. However, its supply chain faces many challenges in terms of sustainability. Based on this background, this study delves into sustainable supply chain management in the fast fashion industry using Nike as a case study. By analyzing Nike’s strategies, practices and achievements, this paper provides useful suggestions and insights for achieving sustainability in the fast fashion industry. Nike has positively contributed to supply chain sustainability by promoting a circular economy, establishing a green supply chain and optimizing inventory management. This study can provide an important reference for the sustainable development of the fast fashion industry and a guide for companies to innovate and improve continuously under the global sustainability agenda.
Keywords
Sustainable development, Fast fashion, Supply chain management, Nike
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Cite this article
Yuan,J. (2024). Sustainable Supply Chain Development Strategies in the Fast Fashion Industry: A Case Study of Nike. Advances in Economics, Management and Political Sciences,109,109-115.
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Volume title: Proceedings of ICEMGD 2024 Workshop: Innovative Strategies in Microeconomic Business Management
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