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Intelligent E-commerce under the Trend of Integration of Artificial Intelligence and E-commerce: A Case Study of Alibaba International Station
- 1 Normal Education College, Longyan University, Longyan City, China
* Author to whom correspondence should be addressed.
Abstract
China has fully entered the era of digital economy, and undoubtedly, the e-commerce industry needs to keep pace with the times and evolve into a new stage of development: integrating artificial intelligence with e-commerce. Nowadays, an abundance of new productivity tools have unveiled new opportunities for the e-commerce industry. This study focuses on Alibaba International, a premier global digital trading platform, to illustrate the applications of artificial intelligence tools in e-commerce, examine both the positive and negative impacts of these tools on e-commerce, and suggest strategies for enhancing e-commerce Operation Management. The aim is to offer enlightenments for small and medium-sized cross-border e-commerce businesses. Through this case analysis, it can be understood that intelligent e-commerce has provided many conveniences for the e-commerce industry, but also faces a series of challenges, such as AI generated false or infringing content, and increased operational management difficulties. In this situation, e-commerce companies should take strengthening the cultivation of intelligent talents as a guarantee, focusing on customer experience and valuing personalized product needs as advantages, and improving operational management efficiency through the reasonable use of favorable policies to bring profits to the enterprise.
Keywords
artificial intelligence, e-commerce, operation management.
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Cite this article
Huang,Y. (2024). Intelligent E-commerce under the Trend of Integration of Artificial Intelligence and E-commerce: A Case Study of Alibaba International Station. Advances in Economics, Management and Political Sciences,115,42-48.
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