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Innovative Business Analysis and Marketing Strategies: Unraveling Tesla’s Success in the Digital Age
- 1 Hong Kong Baptist University, Communication Department, Kowloon Tong, Hong Kong, 999077
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Abstract
This research examines the innovative business analysis and marketing strategies employed by Tesla, a leading electric vehicle manufacturer, in the digital age. The study analyzed Tesla’s business model, marketing strategies on social media and word-of-mouth (WOM), and the impact of these strategies on its success. Data was collected from publicly available sources, including Tesla’s official website, social media platforms, and industry reports. The analysis utilized SWOT and 4P frameworks to assess Tesla’s business model and marketing strategies. The study found that Tesla’s success can be attributed to its vertically integrated business model, its focus on sustainability and innovation, and its effective use of social media and Word of mouth (WOM) marketing. Tesla’s strategies have created a strong brand image, fostered customer loyalty, and driven significant market share gains. The findings suggest that companies in the automotive industry and other sectors can draw valuable lessons from Tesla's innovative approach to business and marketing in the digital age.
Keywords
Tesla, SWOT analysis, social media, marketing strategy
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Cite this article
Fu,R. (2024). Innovative Business Analysis and Marketing Strategies: Unraveling Tesla’s Success in the Digital Age. Advances in Economics, Management and Political Sciences,137,57-62.
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Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
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