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Research on the Marketing Strategy and Future Development of Commercial Companies Based on 4Ps Theory: A Case Study of Apple
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Abstract
In 2022, Apple was the largest technology company by revenue, with US $394.3 billion. As of 2023, Apple was the fourth-largest personal computer vendor by unit sales, the largest manufacturing company by revenue, and the largest vendor of mobile phones in the world. Based on 4Ps marketing theories to analyze the management and the marketing method of Apple Inc and discover how and why it can become a such successful company. Furthermore, through 4p research, this paper may find out what the company's strengths are, and more importantly, find out the existing and potential issues in the area of price, product, place, and promotion strategies. Then gives out reasonable suggestions to improve the weaknesses. Meanwhile, evaluate the potential opportunities and the threats to Apple Inc. Overall, this paper provides a valuable insights in apple’s current marketing strategies in order to make apple company to become a sustainable success company and an role model for other companies seeking for a success.
Keywords
4Ps of marketing, marketing method, potential issues, Apple
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Cite this article
Rao,N. (2025). Research on the Marketing Strategy and Future Development of Commercial Companies Based on 4Ps Theory: A Case Study of Apple. Advances in Economics, Management and Political Sciences,148,54-59.
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Volume title: Proceedings of ICFTBA 2024 Workshop: Human Capital Management in a Post-Covid World: Emerging Trends and Workplace Strategies
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