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Bvlgari's Marketing Strategies: From the Perspective of 4P and SWOT Analysis
- 1 Gaoyou Chaoyang Middle School, Gaoyou, China
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Abstract
Renowned luxury brand Bvlgari has made a name for itself on the international scene because to its superb craftsmanship and distinctive fusion of traditional and modern design. This study explores Bvlgari's product offers, price, distribution methods, and promotional activities as it applies a 4P analysis to its marketing strategy. A SWOT analysis also highlights Bvlgari's disadvantages, such as a small market share and past PR issues, in addition to its advantages, which include its unique design philosophy and captivating brand narrative. Threats to growth come from fierce competition and shifting consumer preferences, while opportunities for expansion come from breaking into new sectors and using technology improvements.The report ends with suggestions on how Bvlgari might improve its marketing initiatives. These include focussing on the male market, modifying pricing tactics, and giving sustainability and social responsibility top priority. By employing these tactics, Bvlgari can stay ahead of the competition, handle market obstacles, and guarantee steady growth in the premium market.
Keywords
Bvlgari, Marketing strategies, 4P analysis, SWOT analysis
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Cite this article
Chen,C. (2025). Bvlgari's Marketing Strategies: From the Perspective of 4P and SWOT Analysis. Advances in Economics, Management and Political Sciences,148,88-93.
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Volume title: Proceedings of ICFTBA 2024 Workshop: Human Capital Management in a Post-Covid World: Emerging Trends and Workplace Strategies
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