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Analysis of Marketing Strategies of POP MART
- 1 Guangdong Country Garden School, Guangzhou, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, trendy toy IPs have gradually evolved into one of the core markets for global blind box consumption. With consumers' demand for personalized and unique products on the rise, the trendy toy market has entered a rapid growth phase. The global trendy toy market has a significant driving effect, and cultural exchanges and cooperation between countries have endowed the industry with new vitality. Moreover, the Generation Z (usually refers to the generation born between 1995 and 2009, who seamlessly integrated with the internet information age from birth and were greatly influenced by digital information technology, instant messaging devices, smartphone products, and other technologies ), as the main consumer force, continues to drive the trendy toy market's growth with their impressive spending power. Therefore, in such a context, various brands are increasing their investment in trendy toys to meet the growing market demand. This report conduct a comprehensive analysis of POP MART's market positioning and product marketing strategies based on the STP and 4P marketing theories, and also give some practical suggestions to the future development of POP MART.
Keywords
POP MART, 4P marketing strategy, STP marketing strategy
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Cite this article
Liu,E. (2025). Analysis of Marketing Strategies of POP MART. Advances in Economics, Management and Political Sciences,149,22-31.
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