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Analysis of Marketing Strategy of ZHI BEN Based on 4P Marketing Theory
- 1 Hebei Minzu Normal University
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Abstract
In terms of product, price, channel and promotion strategies, the brand skillfully integrates 4P theory to meet consumer needs and achieve sustainable development. At the product level, nature and safety emphasize the close connection with consumer skin health; the price strategy realizes the balance between market positioning and value delivery based on product quality and consumer payment ability. In terms of sales channels, the diversified layout of online and offline, so as to efficiently reach different consumer groups. In terms of promotion, the brand has developed personalized and socially responsible marketing information through accurate market research to strengthen the interaction with consumers and build a good brand image. The research further points out that the brand marketing strategy not only shows obvious advantages in the skin care market, but also focuses on consumer experience and social responsibility to help to enhance the corporate reputation and promote the healthy development of the industry ecology. The conclusion part emphasizes that the successful practice of the brand provides a useful reference for the marketing innovation of the domestic and even global skin care industry, and has important theoretical and practical value for how to build a unique and effective brand strategy according to the 4P theory in the competitive market.
Keywords
4P marketing theory, skincare marketing, ZhiBen brand, sustainable development, corporate responsibility
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Cite this article
Zhang,Y. (2025). Analysis of Marketing Strategy of ZHI BEN Based on 4P Marketing Theory. Advances in Economics, Management and Political Sciences,149,67-72.
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