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Analysis of Business Management Models and Marketing Strategies of Chinese Coffee Brands --Luckin Coffee as an Example
- 1 Business Administration College, Shanxi university of Finance and Economics, Taiyuan, China
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Abstract
Since the 20th century, China's national economy has continued to improve, the people's quality of life has taken a leap forward, coffee has become a popular consumption, and the coffee market has shown unprecedented potential. In the face of such a large and dynamic market, many local coffee brands have emerged in an attempt to seize the market share. However, Luckin Coffee, with its unique business management model and innovative marketing strategies, has successfully stood out in the fiercely competitive local coffee market and gradually established its leadership position. This paper adopts a case study approach to analyse in depth the business strategies and marketing strategies of Luckin Coffee in recent years. By comparatively examining the differences between Luckin and other brands, we are able to summarise the key factors of its success. These factors include, but are not limited to: efficient management system, innovative business model, strong marketing promotion, and keen insight into market trends. In addition, this paper discusses the challenges faced by Luckin Coffee, such as how to cope with increasing market competition, how to maintain customer loyalty, and how to adapt to changing consumer demands. In response to these challenges, this paper proposes some specific solutions, aiming to help Luckin Coffee further improve its business strategies and promote its long-term development.
Keywords
Coffee market, business management model, marketing strategy
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Cite this article
Zhang,Y. (2025). Analysis of Business Management Models and Marketing Strategies of Chinese Coffee Brands --Luckin Coffee as an Example. Advances in Economics, Management and Political Sciences,152,54-60.
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Volume title: Proceedings of the 3rd International Conference on Financial Technology and Business Analysis
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