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New Media Advertising under the Features of the B2B Market Environment- A Comparative Study
- 1 Shun Tak Fraternal Association Seaward Woo College, 22 Perth Street, Hong Kong SAR, China
* Author to whom correspondence should be addressed.
Abstract
With the progress of the times, the business cooperative marketing model has started from the form of B2B, B2C, C2C, and O2O have emerged one by one. This is a result of the dramatic changes in the development of industrial marketing due to the interference of factors such as digitalization and globalization. In the current economy, social media marketing has multiple advantages, the only disadvantage being that it requires companies to bring together the strengths of various industries. Only in this way can companies integrate more actively into the flexible mechanisms of global markets dominated by emerging economies and innovative products. After the COVID-19 of 2020, the primitive laws of the market economy inherited from geopolitical and economic policies in the first two decades of the new millennium face dramatic changes. This is because the transformation of the global economic environment and the dramatic change in the macroeconomic structure require completely new rules for the game. More than ever, industrial companies need to redirect the work of all company functions. In the future market, engineers will not work alone to achieve product innovation but will work with customers to design and realize new product generations. The question of how to make social media, the current dominant form of marketing, combined with the advantages of traditional advertising, has become a key reference for industrial companies when pooling audience preferences. The search for consumer psychology takes on a further significance.
Keywords
social media, traditional advertising, market management, consumer psychology
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Cite this article
Wu,Y. (2025). New Media Advertising under the Features of the B2B Market Environment- A Comparative Study. Advances in Economics, Management and Political Sciences,154,14-18.
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