Download pdf
Analysis of the Development Strategy of Museum Cultural and Creative Industry
- 1 New Channel
* Author to whom correspondence should be addressed.
Abstract
Museum cultural and creative products have become an important medium for culture transmission today, and have the potential that cannot be ignored in cultural communication. This paper mainly studies the development strategy of museum cultural and creative Industries, so as to achieve the purpose of attracting and being closer to and giving consumers' spiritual needs. This research can lay a more effective and natural development for the development of museum culture and creativity in the future, combining cultural creativity with connotation and the product itself, so as to achieve the purpose of high-quality development. This study uses the literature analysis method to sort out and summarise the cultural creations of museums on the market based on the background of relevant literature and put forward corresponding views. After analysis, this paper finds that the meaning and connotation of cultural and creative products is to convey culture and close the relationship between people's daily lives and culture. Therefore, designers can't just stack elements when designing. It is equally important to study the wishes of consumers.
Keywords
museum cultural and creative industry, marketing strategy, innovation direction
[1]. Wang Ke, Master's degree thesis, Northwest Agriculture and Forestry University,2022, China Academic Journal, Electronic Publishing House 16
[2]. Tian Jinsong, 2024, The world fair, Shuangliao Zhengjiatun Museum, China Academic Journal Electronic Publishing House, Chinese national Expo 229.
[3]. Deng Fang, Tianshui Museum, Tianshui, China Academic Journal Electronic Publishing House 142, 2024:143
[4]. Dong Hongyan, Identification and Appreciation to Cultural Relics, 2010:107
[5]. Lu Qi, 2024, China Academic Journal Electronic Publishing House 91
[6]. Li Li. Research on the Marketing Strategy of Cultural and Creative Products under the Dimension of Consumer Value Perception [J]. China Business Theory, 2023(15):087-090.
Cite this article
Lu,L. (2025). Analysis of the Development Strategy of Museum Cultural and Creative Industry. Advances in Economics, Management and Political Sciences,166,36-39.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
Disclaimer/Publisher's Note
The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
About volume
Volume title: Proceedings of the 4th International Conference on Business and Policy Studies
© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and
conditions of the Creative Commons Attribution (CC BY) license. Authors who
publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons
Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this
series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published
version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial
publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and
during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See
Open access policy for details).