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Influence of E-commerce Economy on Consumer Decision Making
- 1 School of Insurance, Central University of Finance and Economics, Beijing, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, with the vigorous rise of the electronic economy, e-commerce platforms have sprung up like mushrooms, and their types are increasingly rich and diverse, covering B2B (business to business), B2C (business to consumer), C2C (consumer to consumer) and o2o (online to offline). The coexistence and competition of these models have greatly promoted the rapid development of e-commerce. However, it is worth noting that the laws and regulations in the field of e-commerce are not perfect, which to a certain extent has triggered a game between merchants and buyers in Internet consumption behavior, and the two sides often have disputes due to the vague definition of rights and interests. In addition, the rise of e-commerce has also had a far-reaching impact on the logistics and transportation industry, and promoted the transformation and upgrading of the industry. From the perspective of game theory, this paper attempts to deeply analyze the behavioral logic of buyers and sellers in e-commerce, tap the key factors affecting their decision-making, and build a model to judge the mixed strategy of buyers and sellers. At the same time, combined with the characteristics of e-commerce, the article also discusses its specific impact on the development of logistics industry in detail.
Keywords
e-commerce economy, game theory, consumer behavior
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Cite this article
Wang,R. (2025). Influence of E-commerce Economy on Consumer Decision Making. Advances in Economics, Management and Political Sciences,167,167-173.
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Volume title: Proceedings of the 4th International Conference on Business and Policy Studies
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