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Analysis of Mobile Game Marketing Strategy - Taking “Honor of Kings” as an Example
- 1 Jiaxiang Foreign Language School
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Abstract
With the development of mobile Internet technology and the upgrading of smart phones, the mobile game market has ushered in a huge space for development. If a mobile game wants to occupy a certain position in the highly competitive market and can develop for a long time, it is necessary to formulate an appropriate marketing Strategy. This paper takes "Honor of Kings" as the main research object, and combines the marketing theory to research and analyze the current marketing strategies of "Honor of Kings", in order to provide reference plans and improvement directions for the marketing strategies of mobile games. In general, strategy of “Honor of Kings” is based on interactive marketing, supplemented by others such as dissemination of live-broadcast platforms.
Keywords
mobile games, marketing strategy, Honor of Kings
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Cite this article
Yang,Z. (2023). Analysis of Mobile Game Marketing Strategy - Taking “Honor of Kings” as an Example. Advances in Economics, Management and Political Sciences,10,102-105.
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Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies
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