The Entrance Strategy Analysis of E-commerce Companies

Research Article
Open access

The Entrance Strategy Analysis of E-commerce Companies

Yixuan Mao 1*
  • 1 Tianjin TEDA Maple Leaf school    
  • *corresponding author 13031500707@163.com
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/11/20230557
AEMPS Vol.11
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-49-2
ISBN (Online): 978-1-915371-50-8

Abstract

The fundamental motivation behind this article is to investigate how an arising online business organization can track down its own situating and keep on gaining ground in drawing in clients through the changing brain science of shoppers, and in the long run prevail with regards to getting a nibble of the cake to eat in a climate that is as of now encircled by significant online business stages. If a company wants to enter the e-commerce platform, it must understand and think about how to get a piece of the cake in the e-commerce environment that already has a huge customer market from several angles. First understand the basic e-commerce is divided into several categories and determine their own direction, in the different consumer buying behavior to sort out the consumer buying background and prepare for it, and finally through the example of sample companies to warn, but also as a way to reform the management of innovative companies treaty. Improve the brand with the experience of other predecessors.

Keywords:

type of e-commerce, consumer purchase behavior, sample analyze

Mao,Y. (2023). The Entrance Strategy Analysis of E-commerce Companies. Advances in Economics, Management and Political Sciences,11,295-301.
Export citation

References

[1]. Eyerys, Types Of E-Commerce Models.Retrieved on September 2, 2022. Retrieved from: https://www.eyerys.com/articles/types-e-commerce-models#:~:text=Types%20of%20E-Commerce%20Models%201%20Business%20To%20Consumer,mobile%20phones%20as%20can%20carry%20out%20online%20transactions.

[2]. Hong I B , Cho H . The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust[J]. International Journal of Information Management, 2011, 31(5):469-479.

[3]. Jessica Ellis.SmartCapitalMind, What Are the Different Types of Consumer Behavior?. August 18, 2022. Retrieved on September 2, 2022. Retrieved from: https://www.smartcapitalmind.com/what-are-the-different-types-of-consumer-behavior.htm#:~:text=The%20four%20major%20types%20of%20consumer%20behavior%20are,influences%2C%20including%20need%2C%20cultural%20influence%2C%20and%20psychological%20factors.

[4]. Kim J , Forsythe S , Gu Q , et al. Cross-cultural consumer values, needs and purchase behavior[J]. Journal of Consumer Marketing, 2002, 19(6):481-502.

[5]. Sherman E , Mathur A , Smith R B . Store environment and consumer purchase behavior: Mediating role of consumer emotions[J]. Psychology and Marketing, 1997, 14(4):361-378.

[6]. Neostrom Retrieved on September 3, 2022. Retrieved from: https://neostrom.in/types-of-buying-behaviour/#:~:text=Variety-seeking%20buying%20behaviour%20is%20a%20type%20of%20consumer,and%20low%20brand%20loyalty%20from%20from%20the%20consumer.

[7]. Jacinda Santora. Influencer Marketing Hub. Pinduoduo Statistics, Revenue & Users: Your Ultimate Guide to Pinduoduo. May 4th, 2021. Retrieved on September 9, 2022. Retrieved from: https://influencermarketinghub.com/pinduoduo-stats/

[8]. Georgi Todorov. Thrivemyway. 30 Amazing Pinduoduo Stats, Facts, Usage and Revenue. August 31, 2022. Retrieved on September 7, 2022. Retrieved from: https://thrivemyway.com/pinduoduo-stats/

[9]. Guo G , Wu Y , Guo C . Research on Logistics Cost Control of E-commerce Enterprise from the Perspective of Value Chain– A Case Study of Pinduoduo[J]. International Journal of Economics and Finance, 2021, 13(7):42.

[10]. Surbhi S. Keydifference. Difference Between B2B and B2C. July 26, 2018. Retrieved on September 3, 2022. Retrieved from: https://keydifferences.com/difference-between-b2b-and-b2c.html#:~:text=B2B%20is%20a%20business%20model%20where%20business%20is,while%20in%20B2C%2C%20the%20customer%20is%20a%20consumer.

Cite this article

Mao,Y. (2023). The Entrance Strategy Analysis of E-commerce Companies. Advances in Economics, Management and Political Sciences,11,295-301.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-49-2(Print) / 978-1-915371-50-8(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.11
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Eyerys, Types Of E-Commerce Models.Retrieved on September 2, 2022. Retrieved from: https://www.eyerys.com/articles/types-e-commerce-models#:~:text=Types%20of%20E-Commerce%20Models%201%20Business%20To%20Consumer,mobile%20phones%20as%20can%20carry%20out%20online%20transactions.

[2]. Hong I B , Cho H . The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust[J]. International Journal of Information Management, 2011, 31(5):469-479.

[3]. Jessica Ellis.SmartCapitalMind, What Are the Different Types of Consumer Behavior?. August 18, 2022. Retrieved on September 2, 2022. Retrieved from: https://www.smartcapitalmind.com/what-are-the-different-types-of-consumer-behavior.htm#:~:text=The%20four%20major%20types%20of%20consumer%20behavior%20are,influences%2C%20including%20need%2C%20cultural%20influence%2C%20and%20psychological%20factors.

[4]. Kim J , Forsythe S , Gu Q , et al. Cross-cultural consumer values, needs and purchase behavior[J]. Journal of Consumer Marketing, 2002, 19(6):481-502.

[5]. Sherman E , Mathur A , Smith R B . Store environment and consumer purchase behavior: Mediating role of consumer emotions[J]. Psychology and Marketing, 1997, 14(4):361-378.

[6]. Neostrom Retrieved on September 3, 2022. Retrieved from: https://neostrom.in/types-of-buying-behaviour/#:~:text=Variety-seeking%20buying%20behaviour%20is%20a%20type%20of%20consumer,and%20low%20brand%20loyalty%20from%20from%20the%20consumer.

[7]. Jacinda Santora. Influencer Marketing Hub. Pinduoduo Statistics, Revenue & Users: Your Ultimate Guide to Pinduoduo. May 4th, 2021. Retrieved on September 9, 2022. Retrieved from: https://influencermarketinghub.com/pinduoduo-stats/

[8]. Georgi Todorov. Thrivemyway. 30 Amazing Pinduoduo Stats, Facts, Usage and Revenue. August 31, 2022. Retrieved on September 7, 2022. Retrieved from: https://thrivemyway.com/pinduoduo-stats/

[9]. Guo G , Wu Y , Guo C . Research on Logistics Cost Control of E-commerce Enterprise from the Perspective of Value Chain– A Case Study of Pinduoduo[J]. International Journal of Economics and Finance, 2021, 13(7):42.

[10]. Surbhi S. Keydifference. Difference Between B2B and B2C. July 26, 2018. Retrieved on September 3, 2022. Retrieved from: https://keydifferences.com/difference-between-b2b-and-b2c.html#:~:text=B2B%20is%20a%20business%20model%20where%20business%20is,while%20in%20B2C%2C%20the%20customer%20is%20a%20consumer.

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.