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Factors Affecting the Pricing of Starbucks in Different Countries
- 1 Middle School Affiliated to Renmin University of China
* Author to whom correspondence should be addressed.
Abstract
In the traditional concept of Chinese people, "coffee consumption" belongs to the spiritual and cultural level, and the warm atmosphere of cafes can bring good experience to consumers. The most famous coffee brand in China is Starbucks. It has long been considered the most popular brand. Starbucks was honored as one of the ten most trusted brands and one of the most admired companies, and it also received many other honors. Many people who enjoy Starbucks coffee pay close attention to the price of coffee, and data and information show that Starbucks coffee prices vary in different countries. According to this pricing situation, the research topic is the primary factors that cause Starbucks coffee to be sold differently in different countries. This research subjects are Denmark, the United States, China, Brazil, and Turkey. This research method is to find data on the Internet, find the data of these countries for market analysis, and refer to part of the content of the paper on Starbucks price.
Keywords
Starbucks, universal pricing strategy, differences in pricing in different countries
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Cite this article
Zhang,K. (2023). Factors Affecting the Pricing of Starbucks in Different Countries. Advances in Economics, Management and Political Sciences,12,211-217.
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