Focus topic: The Success of Tencent's Business Strategy Shows Results During the Middle Years of the Coronavirus Pandemic

Research Article
Open access

Focus topic: The Success of Tencent's Business Strategy Shows Results During the Middle Years of the Coronavirus Pandemic

Yanlong Sun 1*
  • 1 Beijing International Bilingual Academy    
  • *corresponding author marksun0517@outlook.com
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/12/20230629
AEMPS Vol.12
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-67-6
ISBN (Online): 978-1-915371-68-3

Abstract

This Paper will focus on the technological and multimedia company Tencent. Throughout the years since it’s founding, Tencent have shown great success throughout the years. For a business to be successful, they need to have a successful business strategy. In this paper, there will be six major parts of research: Tencent’s Background, Tencent’s Business strategy and Model, Basis of their Successful Strategy, Tencent’s Marketing Mix, Tencent Customer Loyalty Strategy, and Tencent Business Performances in Q1 2021 and Q1 2022. These factors will lay out what is Tencent’s business strategy, how the differences between different markets and segments Tencent are in. This will also show Tencent’s customer loyalty strategy and show how they keep customers from all groups to use their different products. Finally, there will be an analysis on the Q1 reports of 2021 and 2022 showing the current state of the company and showing how the company is performing through the past two years.

Keywords:

customer loyalty, business strategy, business success

Sun,Y. (2023). Focus topic: The Success of Tencent's Business Strategy Shows Results During the Middle Years of the Coronavirus Pandemic. Advances in Economics, Management and Political Sciences,12,225-233.
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References

[1]. Tencent’s Milestones, https://www.tencent.com/en-us/about.html#about-con-3, Accessed 2022/9/17

[2]. Jordan Belfort Quotes, https://www.goodreads.com/quotes/1027331-the-easiest-way-to-make-money-is--create-something-of, Accessed 2022/9/17

[3]. Tencent’s business model: How Tencent makes money, https://fifthperson.com/tencent-business-model/, Accessed2022/9/17

[4]. Binsar. N, What Makes Tencent Becomes a Successful Business? A Case Study Analysis of Tencent, The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020 “Nurturing Business and Banking Sustainability”, 183~190 (2020)

[5]. Tencent Marketing Strategy & Marketing Mix (4Ps), https://www.mbaskool.com/marketing-mix/services/17560-tencent.html, Accessed 2022/9/17

[6]. Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China, https://web.archive.org/web/20200324160530id_/https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1362&context=amcis2018, Accessed 2022/9/17

[7]. Topic: Tencent Holdings, https://www.statista.com/topics/5792/tencent-holdings/, Accessed 2022/9/17

[8]. The Success behind the Pubg Era: A Case Study Perspective, https://www.abacademies.org/articles/the-success-behind-the-pubg-era-a-case-study-perspective-8825.html, Accessed 2022/9/17

[9]. Analysis on Marketing Strategies of Tencent Games-Take Honor of Kings as an Example, https://www.researchgate.net/publication/349000850_Analysis_on_Marketing_Strategies_of_Tencent_Games-Take_Honor_of_Kings_as_an_Example, Accessed 2020/9/1

[10]. Sainan. L and Fangfang. G, The Development Road of a Successful Brand - a case study of Tencent QQ, https://www.diva-portal.org/smash/get/diva2:509763/FULLTEXT01.pdf, Accessed 2022/9/17

[11]. Top Grossing Mobile Games Worldwide for June 2022, https://sensortower.com/blog/top-mobile-games-by-worldwide-revenue-june-2022, Accessed 2022/9/17

[12]. Tencent Announces 2022 First Quarter Results, https://static.www.tencent.com/uploads/2022/05/18/f403326038a641b20465a17eff3567ce.pdf, Accessed 2022/9/17

[13]. Tencent Reports 17% Increase in Game Revenues, Nets $7.74B Profit for Q1 2021, https://archive.esportsobserver.com/tencent-q12021-results/, Accessed 2022/9/17

[14]. Tencent Announces 2021 First Quarter Results, https://www.prnewswire.com/news-releases/tencent-announces-2021-first-quarter-results-301295804.html, Accessed 2022/9/17

[15]. Tencent, the $370 Billion Chinese Tech Giant, Posts First Ever Revenue Decline, https://www.cnbc.com/2022/08/17/tencent-earnings-q2-chinese-tech-giant-posts-first-ever-revenue-decline.html, Accessed 2022/9/17

Cite this article

Sun,Y. (2023). Focus topic: The Success of Tencent's Business Strategy Shows Results During the Middle Years of the Coronavirus Pandemic. Advances in Economics, Management and Political Sciences,12,225-233.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-67-6(Print) / 978-1-915371-68-3(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.12
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Tencent’s Milestones, https://www.tencent.com/en-us/about.html#about-con-3, Accessed 2022/9/17

[2]. Jordan Belfort Quotes, https://www.goodreads.com/quotes/1027331-the-easiest-way-to-make-money-is--create-something-of, Accessed 2022/9/17

[3]. Tencent’s business model: How Tencent makes money, https://fifthperson.com/tencent-business-model/, Accessed2022/9/17

[4]. Binsar. N, What Makes Tencent Becomes a Successful Business? A Case Study Analysis of Tencent, The 2nd International Conference on Business and Banking Innovations (ICOBBI) 2020 “Nurturing Business and Banking Sustainability”, 183~190 (2020)

[5]. Tencent Marketing Strategy & Marketing Mix (4Ps), https://www.mbaskool.com/marketing-mix/services/17560-tencent.html, Accessed 2022/9/17

[6]. Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China, https://web.archive.org/web/20200324160530id_/https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1362&context=amcis2018, Accessed 2022/9/17

[7]. Topic: Tencent Holdings, https://www.statista.com/topics/5792/tencent-holdings/, Accessed 2022/9/17

[8]. The Success behind the Pubg Era: A Case Study Perspective, https://www.abacademies.org/articles/the-success-behind-the-pubg-era-a-case-study-perspective-8825.html, Accessed 2022/9/17

[9]. Analysis on Marketing Strategies of Tencent Games-Take Honor of Kings as an Example, https://www.researchgate.net/publication/349000850_Analysis_on_Marketing_Strategies_of_Tencent_Games-Take_Honor_of_Kings_as_an_Example, Accessed 2020/9/1

[10]. Sainan. L and Fangfang. G, The Development Road of a Successful Brand - a case study of Tencent QQ, https://www.diva-portal.org/smash/get/diva2:509763/FULLTEXT01.pdf, Accessed 2022/9/17

[11]. Top Grossing Mobile Games Worldwide for June 2022, https://sensortower.com/blog/top-mobile-games-by-worldwide-revenue-june-2022, Accessed 2022/9/17

[12]. Tencent Announces 2022 First Quarter Results, https://static.www.tencent.com/uploads/2022/05/18/f403326038a641b20465a17eff3567ce.pdf, Accessed 2022/9/17

[13]. Tencent Reports 17% Increase in Game Revenues, Nets $7.74B Profit for Q1 2021, https://archive.esportsobserver.com/tencent-q12021-results/, Accessed 2022/9/17

[14]. Tencent Announces 2021 First Quarter Results, https://www.prnewswire.com/news-releases/tencent-announces-2021-first-quarter-results-301295804.html, Accessed 2022/9/17

[15]. Tencent, the $370 Billion Chinese Tech Giant, Posts First Ever Revenue Decline, https://www.cnbc.com/2022/08/17/tencent-earnings-q2-chinese-tech-giant-posts-first-ever-revenue-decline.html, Accessed 2022/9/17

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