SWOT Analysis of Agricultural Products E-commerce Live Delivery Platform——Take Oriental Selection as an Example

Research Article
Open access

SWOT Analysis of Agricultural Products E-commerce Live Delivery Platform——Take Oriental Selection as an Example

Peijian Li 1* , Ziyun Huang 2
  • 1 Nanjing Audit University    
  • 2 Zhengzhou University    
  • *corresponding author 15020340309@xs.hnit.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/12/20230637
AEMPS Vol.12
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-67-6
ISBN (Online): 978-1-915371-68-3

Abstract

With the development of mobile Internet technology and the advent of the epidemic era, the new sales model of on-site delivery with goods is booming and accepted by more and more consumers. This paper takes "Oriental Selection", a live-streaming platform of agricultural products owned by Beijing New Oriental Education and Technology Co., Ltd. as an example, and uses SWOT analysis to study the advantages and disadvantages, opportunities and threats of Oriental Selection at present. In addition, our research puts forward a series of suggestions for the future development of Oriental Selection, such as strengthening personnel and cargo management, strengthening cooperation with local governments, establishing their own supply chains, and controlling the quality of agricultural products. Finally, we describe the limitations of the current research from the perspective of research methods and propose specific suggestions for further research in the future.

Keywords:

live delivery, SWOT analysis, agricultural assistance

Li,P.;Huang,Z. (2023). SWOT Analysis of Agricultural Products E-commerce Live Delivery Platform——Take Oriental Selection as an Example. Advances in Economics, Management and Political Sciences,12,288-295.
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References

[1]. Liu YuanJu. "Great prospects for revitalizing rural e-commerce" [n] China Youth Daily, April 24, 2020, (4)

[2]. Meng Chengzhen. "Discussion on live delivery of fresh agricultural products by e-commerce based on SWOT analysis" [J] rural discussion 2022, (04): 91-95

[3]. Bai Bing.an exploration of "e-commerce live broadcasting" mode from the perspective of new development pattern International economic cooperation, 2022, (1): 2

[4]. [2021] new opportunities for agriculture in Henan Province

[5]. Zhu zhoukai, Analysis on the relationship between agricultural product marketing and agricultural economic development based on "Internet +" -- a review of agricultural product marketing [J]Journal of irrigation and drainage, 2021, Vol. 40 (7): 150

[6]. Yang Mengying, Wang Zhengbing. Live broadcast of agricultural products by e-commerce: a new mode of e-commerce poverty alleviation [J]Agricultural economic issues, 2020, (11): 77-86

[7]. Xiong Xue, Zhu Chengxia, Zhu Haibo. Formation mechanism of consumer trust in live broadcast of agricultural products e-commerce: from the perspective of intermediary ability [J]Journal of Nanjing agricultural university (Social Science Edition), 2021, Vol. 21 (4): 142-154

[8]. Liu Jie. Logic, practical problems and Countermeasures of agricultural products supply chain integration from the perspective of live e-commerce [J]Business economics research, 2021, (24): 150-153

[9]. Wang Limin. Research on marketing innovation of characteristic agricultural products under "live +" mode [J]Food research and development, 2022, Volume 43 (9): i0009-i0010

[10]. Lu Zhaoyang, Huang Xiaozhu, Liao Shanshan. An Empirical Study on the impact of e-commerce live broadcasting on rural relative poverty under the background of Rural Revitalization [J]E-government, 2022, (8): 2-14

[11]. Hu Yuhan, Wang Li. Thinking and Countermeasures of developing agricultural products direct seeding with goods under the background of Rural Revitalization [J]Price theory and practice, 2022, (4): 185-188208.

Cite this article

Li,P.;Huang,Z. (2023). SWOT Analysis of Agricultural Products E-commerce Live Delivery Platform——Take Oriental Selection as an Example. Advances in Economics, Management and Political Sciences,12,288-295.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-67-6(Print) / 978-1-915371-68-3(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.12
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Liu YuanJu. "Great prospects for revitalizing rural e-commerce" [n] China Youth Daily, April 24, 2020, (4)

[2]. Meng Chengzhen. "Discussion on live delivery of fresh agricultural products by e-commerce based on SWOT analysis" [J] rural discussion 2022, (04): 91-95

[3]. Bai Bing.an exploration of "e-commerce live broadcasting" mode from the perspective of new development pattern International economic cooperation, 2022, (1): 2

[4]. [2021] new opportunities for agriculture in Henan Province

[5]. Zhu zhoukai, Analysis on the relationship between agricultural product marketing and agricultural economic development based on "Internet +" -- a review of agricultural product marketing [J]Journal of irrigation and drainage, 2021, Vol. 40 (7): 150

[6]. Yang Mengying, Wang Zhengbing. Live broadcast of agricultural products by e-commerce: a new mode of e-commerce poverty alleviation [J]Agricultural economic issues, 2020, (11): 77-86

[7]. Xiong Xue, Zhu Chengxia, Zhu Haibo. Formation mechanism of consumer trust in live broadcast of agricultural products e-commerce: from the perspective of intermediary ability [J]Journal of Nanjing agricultural university (Social Science Edition), 2021, Vol. 21 (4): 142-154

[8]. Liu Jie. Logic, practical problems and Countermeasures of agricultural products supply chain integration from the perspective of live e-commerce [J]Business economics research, 2021, (24): 150-153

[9]. Wang Limin. Research on marketing innovation of characteristic agricultural products under "live +" mode [J]Food research and development, 2022, Volume 43 (9): i0009-i0010

[10]. Lu Zhaoyang, Huang Xiaozhu, Liao Shanshan. An Empirical Study on the impact of e-commerce live broadcasting on rural relative poverty under the background of Rural Revitalization [J]E-government, 2022, (8): 2-14

[11]. Hu Yuhan, Wang Li. Thinking and Countermeasures of developing agricultural products direct seeding with goods under the background of Rural Revitalization [J]Price theory and practice, 2022, (4): 185-188208.

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