Business Strategy of TCL Technology Group Corporation: Porter's Five Forces Analysis

Research Article
Open access

Business Strategy of TCL Technology Group Corporation: Porter's Five Forces Analysis

Zihan Ding 1*
  • 1 University of Delaware    
  • *corresponding author dingxx@udel.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/14/20230806
AEMPS Vol.14
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-71-3
ISBN (Online): 978-1-915371-72-0

Abstract

This paper analyzes the business strategy of TCL Technology Group Corporation through The Porter’s Five Forces Framework. Competition from competitor sellers, competition from some possible new entrants to the market in the same area, competition from manufacturers of substitute products, supplier negotiating power, and consumer bargaining power are all included in the Five Forces Framework model. TCL Technology Group Corporation development has been a qualitative leap after restructuring and the company comes out on top in the world. TCL Technology Group Corporation is faced with fierce competition among leading enterprises which encourages it to promote development of core technology, while it has little substitute products and lower threat from new entrants because of its technical expertise. However, TCL Technology Group Corporation is weak in supplier bargaining power due to similar supply needs among various companies, at the same time, customer bargaining power is strong. Researching on TCL Technology Group Corporation, it is obvious to find out the situation company is faced with and the competitive strategies which is suitable for TCL Technology Group Corporation development in the future.

Keywords:

five forces framework, TCL technology group corporation, business strategy

Ding,Z. (2023). Business Strategy of TCL Technology Group Corporation: Porter's Five Forces Analysis. Advances in Economics, Management and Political Sciences,14,147-152.
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References

[1]. TCL Global Marketing, https://www.bilibili.com/read/mobile?id=8300721, last accessed 2020/11/10.

[2]. Big screen into the TV industry consensus, how to break homogeneous competition barriers for TCL? https://baijiahao.baidu.com/s?id=1653695377493620318&wfr=spider&for=pc&searchword=TCL%E6%9B%BF%E4%BB%A3%E8%80%85%E7%AB%9E%E4%BA%89, last accessed 2019/12/23.

[3]. The complex relationship between BOE, TCL CSOT, Samsung and LCD, https://baijiahao.baidu.com/s?id=1676964482867144957&wfr=spider&for=pc&searchword=%E4%B8%80%E6%96%87%E8%AF%BB%E6%87%82%E4%BA%AC%E4%B8%9C%E6%96%B9%20tcl%E5%8D%8E%E6%98%9F, last accessed 2020/09/05.

[4]. TCL CSOT focuses on technology to build core competitiveness and ranks as the world leader in innovation, https://baijiahao.baidu.com/s?id=1731150606601887121&wfr=spider&for=pc&searchword=tcl%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%E7%AB%9E%E4%BA%89%E5%8A%9B, last accessed 2022/04/26.

[5]. Color TV industry cannot be biased in price and product TCL whole industry chain correction is the correct solution,https://baijiahao.baidu.com/s?id=1709140466648738648&wfr=spider&for=pc&searchword=TCL%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%E7%AB%9E%E4%BA%89%E5%8A%9B, last accessed 2021/08/26.

[6]. Deep analysis of TCL, https://zhuanlan.zhihu.com/p/183054257?utm_id=0, last accessed 2020/08/13.

[7]. Customer service is the core value! TCL redefines brand premium, https://m.sohu.com/a/113632668_129484, last accessed 2016/09/15.

[8]. What is the difference between OLED, TFT, LCD? https://www.zhihu.com/question/310200161/answer/581415064?utm_id=0, last accessed 2019/01/15.

[9]. Is the relationship between OLED and LCD liquid crystal substitutive? https://www.qianzhan.com/wenda/detail/190901-07d17e0e.html, last accessed 2019/09/01.

[10]. How to develop better in the era of big data for TCL Technology? https://baijiahao.baidu.com/s?id=1716764025229338117&wfr=spider&for=pc&searchword=%E5%A4%A7%E6%95%B0%E6%8D%AE%E6%97%B6%E4%BB%A3,TCL%E7%A7%91%E6%8A%80,%E6%80%8E%E4%B9%88%E6%9B%B4%E5%A5%BD%E5%8F%91%E5%8A%9B?%E8%85%BE%E8%AE%AF%E6%96%B0%E9%97%BB, last accessed 2021/11/18.

Cite this article

Ding,Z. (2023). Business Strategy of TCL Technology Group Corporation: Porter's Five Forces Analysis. Advances in Economics, Management and Political Sciences,14,147-152.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-71-3(Print) / 978-1-915371-72-0(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.14
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. TCL Global Marketing, https://www.bilibili.com/read/mobile?id=8300721, last accessed 2020/11/10.

[2]. Big screen into the TV industry consensus, how to break homogeneous competition barriers for TCL? https://baijiahao.baidu.com/s?id=1653695377493620318&wfr=spider&for=pc&searchword=TCL%E6%9B%BF%E4%BB%A3%E8%80%85%E7%AB%9E%E4%BA%89, last accessed 2019/12/23.

[3]. The complex relationship between BOE, TCL CSOT, Samsung and LCD, https://baijiahao.baidu.com/s?id=1676964482867144957&wfr=spider&for=pc&searchword=%E4%B8%80%E6%96%87%E8%AF%BB%E6%87%82%E4%BA%AC%E4%B8%9C%E6%96%B9%20tcl%E5%8D%8E%E6%98%9F, last accessed 2020/09/05.

[4]. TCL CSOT focuses on technology to build core competitiveness and ranks as the world leader in innovation, https://baijiahao.baidu.com/s?id=1731150606601887121&wfr=spider&for=pc&searchword=tcl%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%E7%AB%9E%E4%BA%89%E5%8A%9B, last accessed 2022/04/26.

[5]. Color TV industry cannot be biased in price and product TCL whole industry chain correction is the correct solution,https://baijiahao.baidu.com/s?id=1709140466648738648&wfr=spider&for=pc&searchword=TCL%E7%A7%91%E6%8A%80%E7%9A%84%E6%A0%B8%E5%BF%83%E7%AB%9E%E4%BA%89%E5%8A%9B, last accessed 2021/08/26.

[6]. Deep analysis of TCL, https://zhuanlan.zhihu.com/p/183054257?utm_id=0, last accessed 2020/08/13.

[7]. Customer service is the core value! TCL redefines brand premium, https://m.sohu.com/a/113632668_129484, last accessed 2016/09/15.

[8]. What is the difference between OLED, TFT, LCD? https://www.zhihu.com/question/310200161/answer/581415064?utm_id=0, last accessed 2019/01/15.

[9]. Is the relationship between OLED and LCD liquid crystal substitutive? https://www.qianzhan.com/wenda/detail/190901-07d17e0e.html, last accessed 2019/09/01.

[10]. How to develop better in the era of big data for TCL Technology? https://baijiahao.baidu.com/s?id=1716764025229338117&wfr=spider&for=pc&searchword=%E5%A4%A7%E6%95%B0%E6%8D%AE%E6%97%B6%E4%BB%A3,TCL%E7%A7%91%E6%8A%80,%E6%80%8E%E4%B9%88%E6%9B%B4%E5%A5%BD%E5%8F%91%E5%8A%9B?%E8%85%BE%E8%AE%AF%E6%96%B0%E9%97%BB, last accessed 2021/11/18.

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