Consumer Preference on Food Delivery Services Before and After the COVID-19 Outbreak

Research Article
Open access

Consumer Preference on Food Delivery Services Before and After the COVID-19 Outbreak

Yingchu Jiang 1*
  • 1 University of California    
  • *corresponding author jyc24697@gmail.com
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/14/20230812
AEMPS Vol.14
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-71-3
ISBN (Online): 978-1-915371-72-0

Abstract

The sustainability of the food delivery services industry remains questionable as time finally reaches the end of the COVID-19 pandemic. People are no longer forced to decide on any dining options. Therefore, it is significant to identify how consumer preference changes over the pandemic to predict better the future growth rate of the food delivery services industry. This study aims to identify the leading factors that affect consumers’ decision-making in choosing food delivery services and to explore how the consumer preference toward food delivery services has changed before and after the the COVID-19 pandemic. This study also examines how consumer behaviors change according to the environmental change in their living status. The study uses data and an empirical approach to purposefully and methodically determine the causal relationship between the conditions and phenomena provided in the above research subject, consumer preference for food delivery services. The study suggests that consumer preference is enhanced through the pandemic and is unlikely to slow down after the outbreak ends because other dining options' experiential values from the service's features are irreplaceable. By analyzing the data obtained from other literature resources and statistical evidence, it is sure to conclude that consumer behavior toward prioritizing food delivery services is unlikely to change due to the attractiveness of the service still maintained after the pandemic.

Keywords:

consumer preference, food delivery, the COVID-19 pandemic

Jiang,Y. (2023). Consumer Preference on Food Delivery Services Before and After the COVID-19 Outbreak. Advances in Economics, Management and Political Sciences,14,169-173.
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References

[1]. See-Kwong, G., Soo-Ryue, N., Shiun-Yi, W., & Lily, C. (1970, January 1). [PDF] outsourcing to online food delivery services: Perspective of F&B business owners: Semantic scholar. undefined. Retrieved September 7, 2022, from https://www.semanticscholar.org/paper/Outsourcing-to-Online-Food-Delivery-Services%3A-of-See-Kwong-Soo-Ryue/8e0382e30d8effaf37c303852b51d0ea58d226c4

[2]. Nhedzi, A. (n.d.). The relationship between traditional and digital media influences generational consumer preference. Communitas. Retrieved September 23, 2022, from https://journals.ufs.ac.za/index.php/com/article/view/3718

[3]. Sakinah Shaeeali, N., Mohamed, A., & Mutalib, S. (2020). Customer reviews analytics on food delivery services in Social Media: A Review. IAES International Journal of Artificial Intelligence (IJ-AI), 9(4), 691. https://doi.org/10.11591/ijai.v9.i4.pp691-699

[4]. Frothingham, S. (2019, October 24). How long does it take to form a new habit? Healthline. Retrieved September 23, 2022, from https://www.healthline.com/health/how-long-does-it-take-to-form-a-habit

[5]. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from covid-19. International Journal of Gastronomy and Food Science, 24, 100330. https://doi.org/10.1016/j.ijgfs.2021.100330

[6]. Choe, J.Y.(J)., Kim, J.J. and Hwang, J. (2021), "Perceived risks from drone food delivery services before and after COVID-19", International Journal of Contemporary Hospitality Management, Vol. 33 No. 4, pp. 1276-1296. https://doi.org/10.1108/IJCHM-08-2020-0839

[7]. Ray, A., Dhir, A., Bala, P. K., & Kaur, P. (2019). Why do people use food delivery apps (FDA)? A uses and Gratification Theory perspective. Journal of Retailing and Consumer Services, 51, 221–230. https://doi.org/10.1016/j.jretconser.2019.05.025

Cite this article

Jiang,Y. (2023). Consumer Preference on Food Delivery Services Before and After the COVID-19 Outbreak. Advances in Economics, Management and Political Sciences,14,169-173.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-71-3(Print) / 978-1-915371-72-0(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.14
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. See-Kwong, G., Soo-Ryue, N., Shiun-Yi, W., & Lily, C. (1970, January 1). [PDF] outsourcing to online food delivery services: Perspective of F&B business owners: Semantic scholar. undefined. Retrieved September 7, 2022, from https://www.semanticscholar.org/paper/Outsourcing-to-Online-Food-Delivery-Services%3A-of-See-Kwong-Soo-Ryue/8e0382e30d8effaf37c303852b51d0ea58d226c4

[2]. Nhedzi, A. (n.d.). The relationship between traditional and digital media influences generational consumer preference. Communitas. Retrieved September 23, 2022, from https://journals.ufs.ac.za/index.php/com/article/view/3718

[3]. Sakinah Shaeeali, N., Mohamed, A., & Mutalib, S. (2020). Customer reviews analytics on food delivery services in Social Media: A Review. IAES International Journal of Artificial Intelligence (IJ-AI), 9(4), 691. https://doi.org/10.11591/ijai.v9.i4.pp691-699

[4]. Frothingham, S. (2019, October 24). How long does it take to form a new habit? Healthline. Retrieved September 23, 2022, from https://www.healthline.com/health/how-long-does-it-take-to-form-a-habit

[5]. Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from covid-19. International Journal of Gastronomy and Food Science, 24, 100330. https://doi.org/10.1016/j.ijgfs.2021.100330

[6]. Choe, J.Y.(J)., Kim, J.J. and Hwang, J. (2021), "Perceived risks from drone food delivery services before and after COVID-19", International Journal of Contemporary Hospitality Management, Vol. 33 No. 4, pp. 1276-1296. https://doi.org/10.1108/IJCHM-08-2020-0839

[7]. Ray, A., Dhir, A., Bala, P. K., & Kaur, P. (2019). Why do people use food delivery apps (FDA)? A uses and Gratification Theory perspective. Journal of Retailing and Consumer Services, 51, 221–230. https://doi.org/10.1016/j.jretconser.2019.05.025

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