Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example

Research Article
Open access

Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example

Zhiyu Liu 1*
  • 1 University of York    
  • *corresponding author zl2198@york.ac.uk
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/16/20230980
AEMPS Vol.16
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-75-1
ISBN (Online): 978-1-915371-76-8

Abstract

When the 5G era comes, everyone is inseparable from the Internet, and the media industry has gradually entered the Internet era. Around the Internet, the media industry has undergone multiple changes. Some researchers believe that the Internet has played a role in promoting the development of the media industry, while other researchers believe that the widespread use of the Internet is not good for the media industry. In response to this issue, researchers hold their own opinions, and there is no unified explanation. The research topic of this essay is the media industry under the background of the Internet, and the SWOT model is used for analysis. The results show that although there are some problems in the development of the media under the background of the Internet, it is not impossible to solve. Once handled properly, the two are not mutually exclusive, but can achieve perfect integration, and the Internet will be a major catalyst for the development of the media industry.

Keywords:

social media, digital technologies, Little Red Book, SWOT model

Liu,Z. (2023). Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example. Advances in Economics, Management and Political Sciences,16,71-77.
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References

[1]. Anon, (2021). What is Little Red Book and how it works in China 2022 • Noziroh Hub. [online] Available at: https://hub.noziroh.com/en/what-is-little-red-book-social-commerce-china/.last accessed: 2022/9/16.

[2]. Bing, L. 2015. Sentiment analysis: Mining opinions, sentiments, and emotions, Cambridge University Press

[3]. Gama, J., Žliobaitė, I., Bifet, A., Pechenizkiy, M. and Bouchachia, A. (2014). A survey on concept drift adaptation. ACM Computing Surveys, 46(4), pp.1–37. doi:10.1145/2523813.

[4]. Martens, B., Aguiar, L., GGmez, E. and Mueller-Langer, F., 2022. The Digital Transformation of News Media and the Rise of Disinformation and Fake News.

[5]. Melchers China. (2020). Explaining Little Red Book and Its Market Potential for Premium Brands • Melchers China. [online] Available at: https://www.melchers-china.com/posts/explaining-little-red-book-and-its-market-potential-for-premium-brands/.last accessed: 2022/9/16.

[6]. Rice, E.S., Haynes, E., Royce, P. et al. Social media and digital technology use among Indigenous young people in Australia: a literature review. Int J Equity Health 15, 81 (2016). https://doi.org/10.1186/s12939-016-0366-0 last accessed: 2022/9/16.

[7]. Y. Dan, "On the Difficulties of Traditional Paper Media in the New Media Age of Internet," 2021 International Conference on Internet, Education and Information Technology (IEIT), 2021, pp. 266-269, doi: 10.1109/IEIT53597.2021.00065.

[8]. Zhao, Z. (2017). Analysis on the Reasons for Reversal of Public Opinion under the Environment of New Media. [online] www.atlantis-press.com. doi:10.2991/iccessh-17.2017.235.

Cite this article

Liu,Z. (2023). Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example. Advances in Economics, Management and Political Sciences,16,71-77.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-75-1(Print) / 978-1-915371-76-8(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.16
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Anon, (2021). What is Little Red Book and how it works in China 2022 • Noziroh Hub. [online] Available at: https://hub.noziroh.com/en/what-is-little-red-book-social-commerce-china/.last accessed: 2022/9/16.

[2]. Bing, L. 2015. Sentiment analysis: Mining opinions, sentiments, and emotions, Cambridge University Press

[3]. Gama, J., Žliobaitė, I., Bifet, A., Pechenizkiy, M. and Bouchachia, A. (2014). A survey on concept drift adaptation. ACM Computing Surveys, 46(4), pp.1–37. doi:10.1145/2523813.

[4]. Martens, B., Aguiar, L., GGmez, E. and Mueller-Langer, F., 2022. The Digital Transformation of News Media and the Rise of Disinformation and Fake News.

[5]. Melchers China. (2020). Explaining Little Red Book and Its Market Potential for Premium Brands • Melchers China. [online] Available at: https://www.melchers-china.com/posts/explaining-little-red-book-and-its-market-potential-for-premium-brands/.last accessed: 2022/9/16.

[6]. Rice, E.S., Haynes, E., Royce, P. et al. Social media and digital technology use among Indigenous young people in Australia: a literature review. Int J Equity Health 15, 81 (2016). https://doi.org/10.1186/s12939-016-0366-0 last accessed: 2022/9/16.

[7]. Y. Dan, "On the Difficulties of Traditional Paper Media in the New Media Age of Internet," 2021 International Conference on Internet, Education and Information Technology (IEIT), 2021, pp. 266-269, doi: 10.1109/IEIT53597.2021.00065.

[8]. Zhao, Z. (2017). Analysis on the Reasons for Reversal of Public Opinion under the Environment of New Media. [online] www.atlantis-press.com. doi:10.2991/iccessh-17.2017.235.

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