Impact of the Pandemic on Online Grocery Delivery: Taking Instacart Company as an Example

Research Article
Open access

Impact of the Pandemic on Online Grocery Delivery: Taking Instacart Company as an Example

Jiaxuan Tang 1*
  • 1 Syracuse University    
  • *corresponding author jtang34@syr.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/17/20231107
AEMPS Vol.17
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-77-5
ISBN (Online): 978-1-915371-78-2

Abstract

The Pandemic has had an unprecedented impact on online grocery shopping; the worldwide lockdown has made online grocery shopping a rigid demand for citizens. During the global pandemic, many online grocery shopping companies grew up rapidly to the enormous demand. Especially Instacart, the most developed company in online grocery shopping, gained huge success in late 2019. This article analyzes Instacart's strengths, such as the three algorithms, its weaknesses, and how it can grow sustainably after Covid-19.

Keywords:

online grocery shopping, Instacart, Covid-19, intelligence algorithm

Tang,J. (2023). Impact of the Pandemic on Online Grocery Delivery: Taking Instacart Company as an Example. Advances in Economics, Management and Political Sciences,17,260-264.
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References

[1]. Badenhop, Anna, and Marta Frasquet. “Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity.” Journal of Food Products Marketing, vol. 27, no. 2, Informa UK Limited, Feb. 2021, pp. 89–104. https://doi.org/10.1080/10454446.2021.1894296.

[2]. Statista. “U.S. Online Grocery Sales 2019-2024.” Statista, 27 Jan. 2022, www.statista.com/statistics/293707/us-online-grocery-sales.

[3]. IBISWorld - Industry Market Research, Reports, and Statistics. www.ibisworld.com/industry-statistics/market-size/online-grocery-sales-united-states. Accessed 21 Oct. 2022.

[4]. Pereira, Daniel. “Instacart Business Model.” Business Model Analyst, 18 July 2022, businessmodelanalyst.com/instacart-business-model.

[5]. Chinonso E. Etumnu, and Nicole Olynk Widmar. “Grocery Shopping in the Digital Era.” Choices. The Magazine of Food, Farm, and Resources Issues, vol. 35, no. 2, Agricultural and Applied Economics Association, June 2020, https://doi.org/10.22004/ag.econ.303805.

[6]. “How Shopping Habits Changed Due to COVID-19.” Investopedia, 11 May 2022, www.investopedia.com/how-shopping-habits-changed-due-to-covid-5186278.

[7]. Gaubys, Justas. Online Grocery Market (2019–2025) [Jul ‘22 Update] | Oberlo. www.oberlo.com/statistics/online-grocery-market. Accessed 21 Oct. 2022.

[8]. Wan, Mengting, et al. “Representing and Recommending Shopping Baskets With Complementarity, Compatibility and Loyalty.” Proceedings of the 27th ACM International Conference on Information and Knowledge Management, ACM, Oct. 2018, https://doi.org/10.1145/3269206.3271786.

[9]. Rao, Sharath, and Lily Zhang. “The Algorithms That Make Instacart Roll.” IEEE Spectrum, 28 July 2021, spectrum.ieee.org/the-algorithms-that-make-instacart-roll.

[10]. Ramus, Kim, and Niels Asger Nielsen. “Online Grocery Retailing: What Do Consumers Think?” Internet Research, vol. 15, no. 3, Emerald, July 2005, pp. 335–52. https://doi.org/10.1108/10662240510602726.

Cite this article

Tang,J. (2023). Impact of the Pandemic on Online Grocery Delivery: Taking Instacart Company as an Example. Advances in Economics, Management and Political Sciences,17,260-264.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Business and Policy Studies

ISBN：978-1-915371-77-5(Print) / 978-1-915371-78-2(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.confbps.org/
Conference date: 26 February 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.17
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Badenhop, Anna, and Marta Frasquet. “Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity.” Journal of Food Products Marketing, vol. 27, no. 2, Informa UK Limited, Feb. 2021, pp. 89–104. https://doi.org/10.1080/10454446.2021.1894296.

[2]. Statista. “U.S. Online Grocery Sales 2019-2024.” Statista, 27 Jan. 2022, www.statista.com/statistics/293707/us-online-grocery-sales.

[3]. IBISWorld - Industry Market Research, Reports, and Statistics. www.ibisworld.com/industry-statistics/market-size/online-grocery-sales-united-states. Accessed 21 Oct. 2022.

[4]. Pereira, Daniel. “Instacart Business Model.” Business Model Analyst, 18 July 2022, businessmodelanalyst.com/instacart-business-model.

[5]. Chinonso E. Etumnu, and Nicole Olynk Widmar. “Grocery Shopping in the Digital Era.” Choices. The Magazine of Food, Farm, and Resources Issues, vol. 35, no. 2, Agricultural and Applied Economics Association, June 2020, https://doi.org/10.22004/ag.econ.303805.

[6]. “How Shopping Habits Changed Due to COVID-19.” Investopedia, 11 May 2022, www.investopedia.com/how-shopping-habits-changed-due-to-covid-5186278.

[7]. Gaubys, Justas. Online Grocery Market (2019–2025) [Jul ‘22 Update] | Oberlo. www.oberlo.com/statistics/online-grocery-market. Accessed 21 Oct. 2022.

[8]. Wan, Mengting, et al. “Representing and Recommending Shopping Baskets With Complementarity, Compatibility and Loyalty.” Proceedings of the 27th ACM International Conference on Information and Knowledge Management, ACM, Oct. 2018, https://doi.org/10.1145/3269206.3271786.

[9]. Rao, Sharath, and Lily Zhang. “The Algorithms That Make Instacart Roll.” IEEE Spectrum, 28 July 2021, spectrum.ieee.org/the-algorithms-that-make-instacart-roll.

[10]. Ramus, Kim, and Niels Asger Nielsen. “Online Grocery Retailing: What Do Consumers Think?” Internet Research, vol. 15, no. 3, Emerald, July 2005, pp. 335–52. https://doi.org/10.1108/10662240510602726.

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