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Different Cultures of Online Shopping Modalities: How Emerging Economic Modalities Shape Contemporary Society
- 1 Chengdu Golden Apple Jingcheng NO.1 Secondary School International
- 2 Nanjing International School
- 3 Basis International School Park Lane Harbor
- 4 New York University
- 5 Ningbo Foreign Language School
* Author to whom correspondence should be addressed.
Abstract
The emergence of economic modalities shapes different cultural societies by increasing platform economy in which consumers form different consumer behaviors between China and the United States. The previous study explained that U.S. consumers are resistant to online shopping due to privacy concerns. Previous research has studied the issue by interviewing U.S. consumers and by giving data for both China and U.S., and there are no possible solutions for this issue. Our study uses qualitative research to find databases between two countries and analyze consumer behavior differences. Our finding indicates that the unpopularity of the U.S. platform economy is because of the lack of a star economy, strong consumer rationality, and low level of vulnerability to the image. As opposed to previous assumptions, our study suggests adding diversified goods to the platform, offering appealing titles, and building convenient online consumption methods in order to make U.S. online shopping popular.
Keywords
online shopping, economic modality, culture differences
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Cite this article
Chen,Y.;Zhang,R.;Yi,J.;Lu,Y.;Shi,C. (2023). Different Cultures of Online Shopping Modalities: How Emerging Economic Modalities Shape Contemporary Society. Advances in Economics, Management and Political Sciences,18,14-26.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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