How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies

Research Article
Open access

How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies

Shuangxiong Wu 1*
  • 1 University of South Carolina    
  • *corresponding author SW88@email.sc.edu
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/18/20230075
AEMPS Vol.18
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-79-9
ISBN (Online): 978-1-915371-80-5

Abstract

The National Collegiate Athletic Association is an American college sports league that is popular in the United States and even around the world. It includes many different kinds of sports, and almost all have a high level. Basketball is one of the representative sports in the National Collegiate Athletic Association. There is an annual sports championship that is the most popular in America and is held in March of each year. National Collegiate Athletic Association sports events have a very high degree of attention and a very strong mass base. Not only the basketball is a popular sport in National Collegiate Athletic Association, track and field are also popular. In addition to basketball and track and field, the National Collegiate Athletic Association also includes other sports such as football, baseball and others and they are all concerned and loved by people. Alcohol abuse among college students is a serious public health problem that plagues many American college students. This situation also leads to serious illnesses associated with alcohol for adolescents. More than just disease, the act of drinking alcohol is likely to lead to future alcohol dependence in adolescents. Student athletes have an even more serious alcohol abuse problem. This article mainly studies the National Collegiate Athletic Association's use of different marketing methods to solve the long-standing problem of alcohol abuse by college athletes. Furthermore, through marketing to eliminate the negative impact and make college students pay more attention to the problem of alcohol abuse, so that they can get better athletic performance, academic performance and physical health, and also enable them to effectively avoid criminal problems that may be caused by drinking.

Keywords:

NCAA, college athletes, alcohol abuse, substance abuse, marketing, sports management

Wu,S. (2023). How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies. Advances in Economics, Management and Political Sciences,18,220-225.
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References

[1]. Orsini, M. M., Milroy, J. J., Wyrick, D. L., & Sanders, L. (2018). Polysubstance Use Among First-Year NCAA College Student-Athletes. Journal of Child & Adolescent Substance Abuse, 27(3), 189–195. https://doi-org.pallas2.tcl.sc.edu/10.1080/1067828X.2018.1444524

[2]. Doumas, D. M. (2013). Alcohol-Related Consequences Among Intercollegiate Student Athletes: The Role of Drinking Motives. Journal of Addictions & Offender Counseling, 34(1), 51–64. https://doi-org.pallas2.tcl.sc.edu/10.1002/j.2161-1874.2013.00014.x

[3]. Brown, G. (2012). Division III combines with NASPA to combat alcohol abuse on campus. NCAA News, 1.

[4]. Krtnick, K. (2012). DIII/NASPA pilot offers online tool to combat alcohol abuse. NCAA News, 1.

[5]. Eckert, J., Melancon, J., & James, G. (2010). Using Social Marketing to Impact Alcohol Consumption of First-year College Students. TAHPERD Journal, 78(3), 12–16.

Cite this article

Wu,S. (2023). How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies. Advances in Economics, Management and Political Sciences,18,220-225.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-79-9(Print) / 978-1-915371-80-5(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.18
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Orsini, M. M., Milroy, J. J., Wyrick, D. L., & Sanders, L. (2018). Polysubstance Use Among First-Year NCAA College Student-Athletes. Journal of Child & Adolescent Substance Abuse, 27(3), 189–195. https://doi-org.pallas2.tcl.sc.edu/10.1080/1067828X.2018.1444524

[2]. Doumas, D. M. (2013). Alcohol-Related Consequences Among Intercollegiate Student Athletes: The Role of Drinking Motives. Journal of Addictions & Offender Counseling, 34(1), 51–64. https://doi-org.pallas2.tcl.sc.edu/10.1002/j.2161-1874.2013.00014.x

[3]. Brown, G. (2012). Division III combines with NASPA to combat alcohol abuse on campus. NCAA News, 1.

[4]. Krtnick, K. (2012). DIII/NASPA pilot offers online tool to combat alcohol abuse. NCAA News, 1.

[5]. Eckert, J., Melancon, J., & James, G. (2010). Using Social Marketing to Impact Alcohol Consumption of First-year College Students. TAHPERD Journal, 78(3), 12–16.

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