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Research on the HEYTEA's Marketing Strategy
- 1 Rdfz chaoyang branch school
* Author to whom correspondence should be addressed.
Abstract
HEYTEA, the leader of tea in China, used social currency to make successful marketing decisions again and again and broaden its market, which created one new product after another and ushered in the peak of sales. In order to clarify how they used social currency to achieve such success, this article did a lot of research on the brand's growth and found some data on their official social media account. This article tries to understand how HEYTEA has become so successful by using social currencies. All the information studied in this article comes from HEYTEA's official website and its official account. This article concludes that HEYTEA uses emphasis on creativity, launching new products, and brand linkage to spread their products like viruses.
Keywords
HEYTEA innovation, cross-border linkage, corporate image
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Cite this article
Liang,B. (2023). Research on the HEYTEA's Marketing Strategy. Advances in Economics, Management and Political Sciences,19,19-22.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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