The Change of Consumer Behavior within the Context of COVID-19

Yajie Cui

doi:10.54254/2754-1169/20/20230200

Research Article

Open access

Published on 13 September 2023

Download pdf

Cui,Y. (2023). The Change of Consumer Behavior within the Context of COVID-19. Advances in Economics, Management and Political Sciences,20,237-242.

Export citation

The Change of Consumer Behavior within the Context of COVID-19

Yajie Cui *^,1,

¹ King’s Business School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/20/20230200

Abstract

COVID-19 has always had a substantial impact on the global economy and the society in which humans live. As a direct result of oscillations in the economic system, consumers' living standards and ways of life have undergone considerable changes. This paper will study the effects of COVID-19 on changes in consumer behaviour through the way of lit-erature review on the topic. Customers will spend more on daily necessities throughout the pandemic. Moreover, as a result of the spread of the virus, a significant number of online supermarkets have developed shopping ways that are more convenient and efficient, and as a result, customers are more likely to use the internet to purchase their daily essentials rather than offline shopping. Future researchers who wish to investigate this discipline will have a clearer background and a more comprehensive understanding of the subject matter according to the two conclusions and limitations presented in this article.

Keywords

consumer behavior, COVID-19, online shopping

View pdf

References

[1]. Fernandes, N. (2020). Economic effects of coronavirus outbreak (covid-19) on the World Economy. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3557504

[2]. Ahmed, M. E., Khan, M. M., & Samad, N. (2016). Income, Social Class And Consumer Behaviour: A Focus On Developing Nations. Institute of Business Management, 14(10). https://doi.org/https://ssrn.com/abstract=3648141

[3]. Sheth, J. (2020). Impact of covid-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, 280–283. https://doi.org/10.1016/j.jbusres.2020.05.059

[4]. Arora, N., Charm, T., Grimmelt, A., Ortega, M., Robinson, K., Sexauer, C., Staack, Y., Whitehead, S., & Yamakawa, N. (2020). A global view of how consumer behavior is changing amid COVID-19. Mckinsey and Company. Retrieved from https://www.amchamegyptinc.org/bic/pdf/corona1/a-global-view-of-how-consumer-behavior-is-changing-mid-COVID-19.pdf

[5]. Ali, B. J. (2020). Impact Of Covid-19 On Consumer Buying Behavior Toward Online Shopping In Iraq. Economic Studies Journal, 18(3), 267–280. https://ssrn.com/abstract=3729323

[6]. Sayyida, S., Hartini, S., Gunawan, S., & Husin, S. N. (2021). The impact of the COVID-19 pandemic on Retail Consumer Behavior. Aptisi Transactions on Management (ATM), 5(1), 79–88. https://doi.org/10.33050/atm.v5i1.1497

[7]. Hesham, F., Riadh, H., & Sihem, N. K. (2021). What have we learned about the effects of the COVID-19 pandemic on consumer behavior? Sustainability, 13(8), 4304. https://doi.org/10.3390/su13084304

[8]. Crespí-Cladera, R., Martín-Oliver, A., & Pascual-Fuster, B. (2021). Financial distress in the hospitality industry during the COVID-19 disaster. Tourism Management, 85, 104301. https://doi.org/10.1016/j.tourman.2021.104301

[9]. Mehta, S., Saxena, T., & Purohit, N. (2020). The new consumer behaviour paradigm amid covid-19: Permanent or transient? Journal of Health Management, 22(2), 291–301. https://doi.org/10.1177/0972063420940834

[10]. Fabius, V., Kohli, S., Timelin, B., & Veranen, S. M. (2020, October 21). How covid-19 is changing consumer behavior--now and forever. McKinsey & Company. Retrieved from https://www.mckinsey.com/industries/retail/our-insights/how-covid-19-is-changing-consumer-behavior-now-and-forever

[11]. Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008

[12]. Adibfar, A., Gulhare, S., Srinivasan, S., & Costin, A. (2022). Analysis and modeling of changes in online shopping behavior due to covid-19 pandemic: A florida case study. Transport Policy, 126, 162–176. https://doi.org/10.1016/j.tranpol.2022.07.003

[13]. Wang, C., & Katawetawaraks, C. (2011). Online Shopper Behavior: Influences of Online Shopping Decision. Asian Journal of Business Research, 1(2). https://doi.org/http://ssrn.com/abstract=2345198

[14]. Oana, D. (2020). The impact of the current crisis generated by the COVID-19 pandemic on consumer behavior. Studies in Business and Economics, 15(2), 85–99. https://doi.org/10.2478/sbe-2020-0027

[15]. Cruz-Cárdenas, J., Zabelina, E., Guadalupe-Lanas, J., Palacio-Fierro, A., & Ramos-Galarza, C. (2021). Covid-19, Consumer Behavior, technology, and Society: A Literature Review and Bibliometric analysis. Technological Forecasting and Social Change, 173, 121179. https://doi.org/10.1016/j.techfore.2021.121179

Cite this article

Cui,Y. (2023). The Change of Consumer Behavior within the Context of COVID-19. Advances in Economics, Management and Political Sciences,20,237-242.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

Conference website: https://2023.icmred.org/

ISBN：978-1-915371-83-6(Print) / 978-1-915371-84-3(Online)

Conference date: 28 April 2023

Editor：Canh Thien Dang, Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.20

ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).