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Analysis of Low User Retention Rate of Fitness Technology Platforms
- 1 Beijing Jiaotong University
- 2 Liaoning Normal University
- 3 University of Electronic Science and Technology of China
* Author to whom correspondence should be addressed.
Abstract
This study aims to investigate the reasons for low user retention on online fitness technology App platforms and to give recommendations. Through data collection and analysis, the study concludes that the main reasons for the low user retention rate of online fitness technology App platforms are the impact of video platforms, the lack of functional differences in the App itself, the single incentive approach of the App platform, the free content diversion of the App itself and the poor ecology of the platform. Given the limited target users and low user potential of such App platforms, this study makes the following recommendations: Development of Differential Functions to Promote Heterogeneous Competition, Extension of Equipment Chains to Improve Industry Ecology, Introduction of Fitness Celebrities to Incite User Emotions, and Integration of Fragmented Courses to Stimulate Cashback Psychology.
Keywords
online fitness App, user retention, video platform impact
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Cite this article
Liu,M.;Wang,Y.;Wang,Y. (2023). Analysis of Low User Retention Rate of Fitness Technology Platforms. Advances in Economics, Management and Political Sciences,21,8-17.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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