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Research on the Changes in College Students' Consumption Behavior Under the Background of COVID-19
- 1 Central University of Finance and Economics
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Abstract
Since the outbreak of COVID-19 in 2019, online consumption has grown explosively and has become the main consumption mode for modern people. As the young group who are good at using the Internet, consumption behaviors and habits of college students have undoubtedly been greatly influenced. As teenagers’ behavior and economic activity are important roles in human life, this paper aims to study college students’ economic behavior as influenced by the pandemic. The paper mainly uses theoretical analysis methods, combined with existing studies in the fields of behavioral economics, to analyze the consumption characteristics of college students from three aspects: the increase in online shopping, irrational consumption caused by online loans, and unnecessary consumption caused by community behavior. The epidemic does have effects on college students' online consumption behavior, such as increasing irrational consumption and unnecessary consumption, which needs the attention of relevant scholars and the society.
Keywords
COVID-19, college students, online consumer behavior, irrational consumption
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Cite this article
Duan,S. (2023). Research on the Changes in College Students' Consumption Behavior Under the Background of COVID-19. Advances in Economics, Management and Political Sciences,23,20-25.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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