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An Analysis of the PayPal’s Corporate Strategy for Success
- 1 Tongxiang FengMing High School
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Abstract
As a popular international trade payment tool, PayPal is loved by the masses around the world, utilizing its advanced technology, risk management and control, and customer service capabilities in the field of e-commerce payments. This paper gives information about PayPal and its current development. On the basis of the existing literature and data, the main purpose of the essay is to summarize the advantages of PayPal’s corporate strategy by analyzing its specific profit model and to explore the secrets of PayPal’s success. The analysis of PayPal’s success can strengthen its competitiveness in the field of online payment platforms and it also provides a better reference for other companies of the same type. Through specific theories and data from PayPal, this paper was able to conclude that Paypal’s greatest corporate strategic advantage is its combination of data insights, the Internet and technology, using SSL as a security system and expanding user base, gaining consumer trust and thus targeting consumer and merchant needs to create its own maximum profitability while having a sustainable competitive advantage.
Keywords
PayPal, e-commerce, strategy, online payment system, SSL
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Cite this article
Lu,S. (2023). An Analysis of the PayPal’s Corporate Strategy for Success. Advances in Economics, Management and Political Sciences,24,93-97.
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Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development
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