Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples

Research Article
Open access

Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples

Shuyou Jiang 1*
  • 1 Jiangsu Tianyi High School    
  • *corresponding author jiangshuyou@stu.sqxy.edu.cn
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/24/20230459
AEMPS Vol.24
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-91-1
ISBN (Online): 978-1-915371-92-8

Abstract

In the current era of network information, mobile phones have become indispensable tools that bring convenience and facilitate communication for people worldwide. As two of the most prominent players in the mobile phone industry, Huawei and Apple have both introduced highly popular smartphones in recent years. However, many consumers face the dilemma of choosing between these two brands when making a purchase decision. The purpose of this thesis is to compare and contrast the marketing strategies employed by Huawei and Apple, highlighting the advantages and disadvantages of each brand from a marketing perspective. By presenting a comprehensive analysis of these two companies, readers will be equipped with the information needed to make informed decisions based on their personal preferences and needs. To accomplish this, the study will delve into the specific marketing methods utilized by each company, including their branding, advertising, and pricing strategies. By examining the strengths and weaknesses of these approaches, the paper will provide a nuanced understanding of the marketing tactics employed by Huawei and Apple. In conclusion, this thesis aims to offer valuable insights into the marketing strategies of Huawei and Apple, ultimately empowering readers to make more informed purchasing decisions. By understanding the distinctive characteristics of each brand, consumers can choose the smartphone that best fits their individual preferences and needs.

Keywords:

marketing, electronic products, economics

Jiang,S. (2023). Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples. Advances in Economics, Management and Political Sciences,24,328-334.
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References

[1]. Apple. (2023) Apple’s career. https://www.apple.com/careers/hk/work-at-apple.html

[2]. Huawei. (2022) New product Autumn release conference. https://consumer.huawei.com/cn/press/events/2022/huawei-mate50-series-and-all-scenario-new-product-autumn-launch-event/

[3]. Huawei. (2022) Mate 50 introduction. https://consumer.huawei.com/cn/phones/mate50/

[4]. Advertising common sense. (2016) There is a classic advertising called Huawei spirit. https://www.digitaling.com/articles/351539.html

[5]. Actualidad iPhone. (2020) Why are Apple Ads so effective? https://www.actualidadiphone.com/

[6]. Advertising common sense. (2016) There is a classic advertising called Huawei spirit. https://www.digitaling.com/articles/32160.html

[7]. Apple. (2023) Apple Store-mainland China. https://www.apple.com.cn/retail/storelist/

[8]. NetEase. (2022) https://www.163.com/dy/article/H4LV4NUH0550UX4F.html

[9]. Benson, L. (2012). Utah company holds up to Steve Jobs’ vision. https://www.deseret.com/

[10]. Tencent. (2021) management control. https://new.qq.com/rain/a/20211007A09X4K00

[11]. Huawei. (2023) Urban living room, inclusive scene experience. https://consumer.huawei.com/cn/retail/

[12]. Xmer. (2022) Why is Apple's customer experience so good? https://howxm.com/institute/article-06/

[13]. Huawei. (2023) Make customer experience management a reality. https://www.huawei.com/cn/huaweitech/industry-insights/technology/expert talk/hw_261835

Cite this article

Jiang,S. (2023). Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples. Advances in Economics, Management and Political Sciences,24,328-334.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-91-1(Print) / 978-1-915371-92-8(Online)
Editor：Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.24
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Apple. (2023) Apple’s career. https://www.apple.com/careers/hk/work-at-apple.html

[2]. Huawei. (2022) New product Autumn release conference. https://consumer.huawei.com/cn/press/events/2022/huawei-mate50-series-and-all-scenario-new-product-autumn-launch-event/

[3]. Huawei. (2022) Mate 50 introduction. https://consumer.huawei.com/cn/phones/mate50/

[4]. Advertising common sense. (2016) There is a classic advertising called Huawei spirit. https://www.digitaling.com/articles/351539.html

[5]. Actualidad iPhone. (2020) Why are Apple Ads so effective? https://www.actualidadiphone.com/

[6]. Advertising common sense. (2016) There is a classic advertising called Huawei spirit. https://www.digitaling.com/articles/32160.html

[7]. Apple. (2023) Apple Store-mainland China. https://www.apple.com.cn/retail/storelist/

[8]. NetEase. (2022) https://www.163.com/dy/article/H4LV4NUH0550UX4F.html

[9]. Benson, L. (2012). Utah company holds up to Steve Jobs’ vision. https://www.deseret.com/

[10]. Tencent. (2021) management control. https://new.qq.com/rain/a/20211007A09X4K00

[11]. Huawei. (2023) Urban living room, inclusive scene experience. https://consumer.huawei.com/cn/retail/

[12]. Xmer. (2022) Why is Apple's customer experience so good? https://howxm.com/institute/article-06/

[13]. Huawei. (2023) Make customer experience management a reality. https://www.huawei.com/cn/huaweitech/industry-insights/technology/expert talk/hw_261835

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