References
[1]. Saijin Chen, Yaping Wang.: The Business Logic, Cultural Representation, and Guiding Strategies of "Blind Box fever" among Teenagers. Ideological and Theoretical Education. 2022(01), 106-111(2022).
[2]. Faxiang Yang, Anqi Li.: Adult Fairy Tales: A Study of Blind Box Consumption among Urban Youth. Journal of Jiangxi Normal University. 54(06), 65-74(2021).
[3]. Huaile Qi, Yanhong Liu.: Analysis of Marketing Strategies Based on Generation Z Consumer Psychology -- Taking Blind Box Consumption as an Example. International Brand Watch. 2020(9), 30-33(2020).
[4]. Taiyou Wang, Sumei Bi.: The Marketing Model of "Blind Box" for Fashion Toys. Modern Business. 2021(23), 15-17(2021).
[5]. Xiaoman Zhang, Huiling Wang.: Development Opportunities and Challenges of the Blind Box Industry in the Context of New Consumption. New Economy Leader. 2021(3), 78-81(2021).
[6]. Zeyuan Zhang.: Research on Consumer Buying Intention of Blind Box Products Based on Logistic Regression Model. Chinese Market. 2020(35), 131-137(2020).
[7]. Qi Shen, Jing Chen.: Research on Generation Z Blind Box Consumer Experience Preference. Contemporary Youth Studies. 2022(03), 50-58(2022).
[8]. Cheng Ran, Chen Siyuan, Chen Qiqi.: Research on consumer purchasing behavior under blind box hot background. Economics. 5(01), 101-103(2022).
[9]. Zhang Yi,Zhang Tianqi.: The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention. Frontiers in Psychology.2022(08),1-13(2022).
[10]. Yan Xing, Wu Jinfeng.: The Effect of Blind Box Customer Experience on Repeated Purchase Intention. China Business And Market. 5(07), 85-95(2021).
Cite this article
Zhu,K. (2023). The Dominant Factors Influencing Consumers to Buy Blind Boxes -- The Product Itself versus Consumer Emotion. Advances in Economics, Management and Political Sciences,24,372-380.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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References
[1]. Saijin Chen, Yaping Wang.: The Business Logic, Cultural Representation, and Guiding Strategies of "Blind Box fever" among Teenagers. Ideological and Theoretical Education. 2022(01), 106-111(2022).
[2]. Faxiang Yang, Anqi Li.: Adult Fairy Tales: A Study of Blind Box Consumption among Urban Youth. Journal of Jiangxi Normal University. 54(06), 65-74(2021).
[3]. Huaile Qi, Yanhong Liu.: Analysis of Marketing Strategies Based on Generation Z Consumer Psychology -- Taking Blind Box Consumption as an Example. International Brand Watch. 2020(9), 30-33(2020).
[4]. Taiyou Wang, Sumei Bi.: The Marketing Model of "Blind Box" for Fashion Toys. Modern Business. 2021(23), 15-17(2021).
[5]. Xiaoman Zhang, Huiling Wang.: Development Opportunities and Challenges of the Blind Box Industry in the Context of New Consumption. New Economy Leader. 2021(3), 78-81(2021).
[6]. Zeyuan Zhang.: Research on Consumer Buying Intention of Blind Box Products Based on Logistic Regression Model. Chinese Market. 2020(35), 131-137(2020).
[7]. Qi Shen, Jing Chen.: Research on Generation Z Blind Box Consumer Experience Preference. Contemporary Youth Studies. 2022(03), 50-58(2022).
[8]. Cheng Ran, Chen Siyuan, Chen Qiqi.: Research on consumer purchasing behavior under blind box hot background. Economics. 5(01), 101-103(2022).
[9]. Zhang Yi,Zhang Tianqi.: The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention. Frontiers in Psychology.2022(08),1-13(2022).
[10]. Yan Xing, Wu Jinfeng.: The Effect of Blind Box Customer Experience on Repeated Purchase Intention. China Business And Market. 5(07), 85-95(2021).