Analysis of Vans Marketing Strategy

Research Article
Open access

Analysis of Vans Marketing Strategy

Chenxi Wu 1*
  • 1 North Broward Preparatory School    
  • *corresponding author Chenxi_WU@mynbps.org
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/26/20230554
AEMPS Vol.26
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-95-9
ISBN (Online): 978-1-915371-96-6

Abstract

Nowadays, more and more sports brands appear in the market, and different brand marketing strategies will bring different results. The purpose of this case study is to explore the marketing strategies of Vans and find out its shortcoming. This paper adopts the method of literature analysis. By reviewing and summarizing the papers on the marketing case analysis of Vans or the marketing analysis of fashion sports brands in the past five years, this paper summarizes the marketing strategies of Vans brand in various aspects of disagreement and analyzes the advantages and disadvantages of various strategies. The findings show that this brand has both advantages and disadvantages. The advantage of the product is that it always co-branding with other artists or brands. The disadvantage is the product itself, the price and the way to sell the products. To summarize, Vans can develop an effective strategy by modifying its issues from different sides. The suggestions are that its products need to be more innovative which can get noticed by the public again. Besides, the company should appropriately reduce the price of specific products. Finally, this brand should consider investing more money into the product itself to improve product quality.

Keywords:

Vans, marketing strategy, 4P theory

Wu,C. (2023). Analysis of Vans Marketing Strategy. Advances in Economics, Management and Political Sciences,26,115-120.
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References

[1]. Vans Homepage, https://www.vans.com/en-us/company/about, last accessed 2023/03/26.

[2]. 30 types of marketing strategies, http://eprints.cihanuniversity.edu.iq/id/eprint/252, last accessed 2023/03/26.

[3]. Hajira, B., Sneha, R.: Rural marketing strategies in India: Recent trends. East Asian Journal of Multidisciplinary Research 8(1), 1527-1536 (2022).

[4]. Steffen, A.: Second-hand market participation as part of a firm’s responsible marketing strategy. Dealing with socially responsible consumers: Studies in marketing. Singapore: Springer Nature Singapore, 325-338 (2023).

[5]. Gleim, Mark R., et al.: Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services 70 (2023).

[6]. Liu, Y., Zhang, D.: Analysis on cultural development and marketing strategies of high street fashion brands: A case study of the brand fear of god. Scientific and Social Research 4(3): 124-131 (2022).

[7]. Warrior Shoes. Walk into Warrior, http://www.warriorshoes.com/, last accessed 2023/03/26.

[8]. Malviya, Sanket R.: Marketing strategies and consumer satisfaction. Ashok Yakkaldevi (2022).

[9]. Zhang, J.: Research on the characteristics of trendy brand clothing consumption behavior and the formulation of marketing strategies (2023).

[10]. ENT 530 social media portfolio: Vans Waffer, https://ir.uitm.edu.my/id/eprint/53413, last accessed 2023/03/26.

Cite this article

Wu,C. (2023). Analysis of Vans Marketing Strategy. Advances in Economics, Management and Political Sciences,26,115-120.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-95-9(Print) / 978-1-915371-96-6(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.26
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Vans Homepage, https://www.vans.com/en-us/company/about, last accessed 2023/03/26.

[2]. 30 types of marketing strategies, http://eprints.cihanuniversity.edu.iq/id/eprint/252, last accessed 2023/03/26.

[3]. Hajira, B., Sneha, R.: Rural marketing strategies in India: Recent trends. East Asian Journal of Multidisciplinary Research 8(1), 1527-1536 (2022).

[4]. Steffen, A.: Second-hand market participation as part of a firm’s responsible marketing strategy. Dealing with socially responsible consumers: Studies in marketing. Singapore: Springer Nature Singapore, 325-338 (2023).

[5]. Gleim, Mark R., et al.: Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services 70 (2023).

[6]. Liu, Y., Zhang, D.: Analysis on cultural development and marketing strategies of high street fashion brands: A case study of the brand fear of god. Scientific and Social Research 4(3): 124-131 (2022).

[7]. Warrior Shoes. Walk into Warrior, http://www.warriorshoes.com/, last accessed 2023/03/26.

[8]. Malviya, Sanket R.: Marketing strategies and consumer satisfaction. Ashok Yakkaldevi (2022).

[9]. Zhang, J.: Research on the characteristics of trendy brand clothing consumption behavior and the formulation of marketing strategies (2023).

[10]. ENT 530 social media portfolio: Vans Waffer, https://ir.uitm.edu.my/id/eprint/53413, last accessed 2023/03/26.

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