Challenges and Strategies for Management of IAAF World Championships in Athletics

Research Article
Open access

Challenges and Strategies for Management of IAAF World Championships in Athletics

Kaiwei Zhou 1*
  • 1 Guangdong Experimental High School    
  • *corresponding author Vincentzhou2006@163.com
Published on 13 September 2023 | https://doi.org/10.54254/2754-1169/26/20230559
AEMPS Vol.26
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-95-9
ISBN (Online): 978-1-915371-96-6

Abstract

The IAAF World Championships in Athletics (WCH) is one of the biggest sports events with high popularity. However, the influence and economics of WCH still face many challenges. This study discusses the challenges faced by WCH on venue and marketing management and proposes strategies to address these challenges by reviewing the literature on the development and management of WCH and other sports events from the perspectives of venue management and marketing management. In terms of selecting the host city, this study suggests considering the city's size, transportation convenience and its sports spirit and cultural background. Facing the increased demand and heightened expectations for live events and entertainment, multi-purpose venues with diverse attractions and amenities should be taken into account. Additionally, to increase the quantity and quality of the athletes, offering substantial prize money for athletes is crucial. And creating a compelling fan experience, activating sponsorships, and partnering with influencers should be also considered to promote the marketing management of WCH.

Keywords:

IAAF world championships in athletics, venue management, marketing management

Zhou,K. (2023). Challenges and Strategies for Management of IAAF World Championships in Athletics. Advances in Economics, Management and Political Sciences,26,133-138.
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References

[1]. World Athletics Homepage, https://www.worldathletics.org/about-iaaf, last accessed 2023/3/28.

[2]. Schwarz, EC., Yao, Q.: Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing & Management 8, 161-169 (2018).

[3]. Eugene Cascades and Cost Homepage, https://www.eugenecascadescoast.org/explore/history-culture-museums/tracktown-usa/, last accessed 2023/3/28.

[4]. Oregonlive Homepage, https://www.oregonlive.com/pacific-northwest-news/2022/03/eugenes-star-turn-hosting-track-world-championships-looms-is-oregon-ready.html, last accessed 2023/3/26.

[5]. Garlin, F., O’Shea, M., Richards, J., Spanjaard, D.: The changing carnival: reimagining and recreating the match-day experience in multi-purpose stadiums. Journal of Sport & Tourism 26(3), 269-284 (2022).

[6]. Hock, C., Ringle, C., Sarstedt, M.: Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management 14(2), 188-207 (2010).

[7]. Babiak, K., Bradish, C.L., Cousens, L.: Beyond sponsorship: Re-framing corporate-sport relationships. Sport Management Review 9(1):1-23 (2006).

[8]. Hsiao, C.H., Su, Y.S., Tang, K.Y.: An empirical exploration of sports sponsorship: Activation of experiential marketing, sponsorship satisfaction, brand equity, and purchase intention. Frontiers in Psychology 12 (2021).

[9]. Byon, K.K., Phua, J.: Digital and interactive marketing communications in sports. Journal of Interactive Advertising 21(2), 75-78 (2021).

[10]. Hwang, G., Kihl, L.A., Inoue, Y.: Corporate social responsibility and college sports fans’ online donations. International Journal of Sports Marketing and Sponsorship 21 (4), 597-616 (2020).

[11]. Biscaia, R., Correia, A., Pegoraro, A., Santos, T.O.: Examining fan engagement through social networking sites. International Journal of Sports Marketing and Sponsorship 20 (1), 163-183 (2019).

[12]. Geurin, A.N., Gee, S., Martin, A.J., Thompson, A.J.: Building brand and fan relationships through social media. Sport, Business and Management 8(3), 235-256 (2018).

[13]. Cornwell, T.B.: Sponsorship in marketing: Effective partnerships in sports. Arts and Events. Routledge, London (2020).

Cite this article

Zhou,K. (2023). Challenges and Strategies for Management of IAAF World Championships in Athletics. Advances in Economics, Management and Political Sciences,26,133-138.

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About volume

Volume title: Proceedings of the 2023 International Conference on Management Research and Economic Development

ISBN：978-1-915371-95-9(Print) / 978-1-915371-96-6(Online)
Editor：Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://2023.icmred.org/
Conference date: 28 April 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.26
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. World Athletics Homepage, https://www.worldathletics.org/about-iaaf, last accessed 2023/3/28.

[2]. Schwarz, EC., Yao, Q.: Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing & Management 8, 161-169 (2018).

[3]. Eugene Cascades and Cost Homepage, https://www.eugenecascadescoast.org/explore/history-culture-museums/tracktown-usa/, last accessed 2023/3/28.

[4]. Oregonlive Homepage, https://www.oregonlive.com/pacific-northwest-news/2022/03/eugenes-star-turn-hosting-track-world-championships-looms-is-oregon-ready.html, last accessed 2023/3/26.

[5]. Garlin, F., O’Shea, M., Richards, J., Spanjaard, D.: The changing carnival: reimagining and recreating the match-day experience in multi-purpose stadiums. Journal of Sport & Tourism 26(3), 269-284 (2022).

[6]. Hock, C., Ringle, C., Sarstedt, M.: Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management 14(2), 188-207 (2010).

[7]. Babiak, K., Bradish, C.L., Cousens, L.: Beyond sponsorship: Re-framing corporate-sport relationships. Sport Management Review 9(1):1-23 (2006).

[8]. Hsiao, C.H., Su, Y.S., Tang, K.Y.: An empirical exploration of sports sponsorship: Activation of experiential marketing, sponsorship satisfaction, brand equity, and purchase intention. Frontiers in Psychology 12 (2021).

[9]. Byon, K.K., Phua, J.: Digital and interactive marketing communications in sports. Journal of Interactive Advertising 21(2), 75-78 (2021).

[10]. Hwang, G., Kihl, L.A., Inoue, Y.: Corporate social responsibility and college sports fans’ online donations. International Journal of Sports Marketing and Sponsorship 21 (4), 597-616 (2020).

[11]. Biscaia, R., Correia, A., Pegoraro, A., Santos, T.O.: Examining fan engagement through social networking sites. International Journal of Sports Marketing and Sponsorship 20 (1), 163-183 (2019).

[12]. Geurin, A.N., Gee, S., Martin, A.J., Thompson, A.J.: Building brand and fan relationships through social media. Sport, Business and Management 8(3), 235-256 (2018).

[13]. Cornwell, T.B.: Sponsorship in marketing: Effective partnerships in sports. Arts and Events. Routledge, London (2020).

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