Research of Customer Satisfaction in Aviation

Research Article
Open access

Research of Customer Satisfaction in Aviation

Tong Wu 1*
  • 1 Banking and Finance, Caulfield, Monash University, Melbourne, 3145, Australia    
  • *corresponding author twuu0037@student.monash.edu
Published on 21 March 2023 | https://doi.org/10.54254/2754-1169/4/20221011
AEMPS Vol.4
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-17-1
ISBN (Online): 978-1-915371-18-8

Abstract

There has been a drastic increase in the number of people using air as a transport model across the world. Globalization has triggered rapid increase in the international travel which is offered by various airlines which has resulted to competition. This implies that customer satisfaction is key. The research aimed at establishing customer satisfaction in the aviation industry. Data from cross-sectional data from different airlines. The data is obtained from a Brazilian public dataset. The data has been analyzed using SPSS Software regression analysis, descriptive analysis, extraction method, and using ANOVA. According to the analysis, Age, departure delay, departure and arrival time convenience, ease of online booking, check-in service, online boarding, seat comfort, cleanliness, food and drinks, Inflight WIFI Service, Inflight entertainment, and baggage handling have a positive R which is an indication that they have a positive relationship with the rating.

Keywords:

Regression, Airline, Anova., Flight, Satisfaction

Wu,T. (2023). Research of Customer Satisfaction in Aviation. Advances in Economics, Management and Political Sciences,4,24-31.
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References

[1]. Akamavi et al. (2011). ‘Key determinants of passenger loyalty in the low-cost airline businesses. Tourism management, 46: 528– 45. doi:10.1016/j.tourman.2014.07.010. http://linkinghub.elsevier.com/retrieve/pii/S0261517714001423.

[2]. Anderson, Eugene, Claes Fornell and Roland Trust. (1997). ‘Customer Satisfaction. pdf

[3]. Balcombe, K, I Fraser and L Harris. (2009). ‘Consumer willingness to pay for inflight service and comfort levels.

[4]. Barrett, SD. (2004). ‘How do the demands for airport services differ between fullservice carriers and low-cost carriers?’ Journal of air transport management, 10(1): 33–39. http://doi.org/10.1016/j. jairtraman.2003.10.006 .

[5]. Bubalo, B and Gaggero. (2015). ‘Lowcost carrier competition and airline service quality in Europe $’. Transport policy, (2006), 1–9. http://doi. org/10.1016/j.tranpol.2015.05.015.

[6]. Clemes, MD, N Zealand C and Gan. (2008). ‘An empirical analysis of customer satisfaction in international air travel’. Innovative marketing, 4(2): 49–62.

[7]. Dennis, Nigel and Anne Graham. (2006). ‘Association for European Transport and Contributors 2006’, no. October 2004. Diaconu, L. (2012). ‘The evolution of the European low- Ryanair case study’, 62: 342–346. http://doi.org/10.1016/j.sbspro.2012.09.054.

[8]. Fourie, Colette and Berendien Lubbe. (2006). ‘Determinants of selection of full-service airlines and low-cost carriers—a note on business travellers in South Africa’. Journal of air transport management, 12 (2): 98–102. doi:10.1016/j.jairtraman.2005.11.008. http://linkinghub. elsevier.com/retrieve/pii/ S0969699705001055.

[9]. Fre, D. (2006). ‘An analysis of European lowcost airlines and their networks’. Journal title??. 14: 249–264. http://doi. org/10.1016/j.jtrangeo.2005.08.005.

[10]. Han, U and N Khan. (2012). ‘Customer satisfaction in airline industry’. International proceedings of economics development and research, 55(36): 178–183. http://doi. org/10.7763/IPEDR.

[11]. O’Connell et al.(2005). ‘Passengers’ perceptions of low cost airlines and full service carriers: a case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines’. Journal of air transport management, 11(4): 259–72. doi:10.1016/j.jairtraman.2005.01.007. http://linkinghub. elsevier.com/retrieve/pii/ S096969970500013X.

[12]. Park, Jin-Woo. (2007). ‘Passenger perceptions of service quality: Korean and Australian case studies’. Journal of air transport management, 13(4): 238–42. doi:10.1016/j.jairtraman.2007.04.002. http://linkinghub.elsevier.com/retrieve/pii/S0.

[13]. Rey et al. (2011). ‘Effect of low-cost airlines on tourism in Spain. a dynamic panel data model’. Journal of air transport management, 17(3). Elsevier Ltd: 163–67. doi:10.1016/j.jairtraman.2010.12.004.

[14]. Reynolds, L. (2005). Demand and Consumer Behavior, 1–17. Saha, G. (2009). ‘Service quality, satisfaction and behavioural intentions’. Managing service quality: an international journal, 19(3): 350–372. http://doi. org/10.1108/09604520910955348.

[15]. Williams, Richard. (2015). ‘Ordered Logit Model’, 1–17. Wooldridge, Jeffrey M. (2012). Introductory econometrics: a modern approach. 5th edn. Mason: South-Western, Cengage Learning.


Cite this article

Wu,T. (2023). Research of Customer Satisfaction in Aviation. Advances in Economics, Management and Political Sciences,4,24-31.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ

ISBN:978-1-915371-17-1(Print) / 978-1-915371-18-8(Online)
Editor:Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://www.icemgd.org/
Conference date: 6 August 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.4
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Akamavi et al. (2011). ‘Key determinants of passenger loyalty in the low-cost airline businesses. Tourism management, 46: 528– 45. doi:10.1016/j.tourman.2014.07.010. http://linkinghub.elsevier.com/retrieve/pii/S0261517714001423.

[2]. Anderson, Eugene, Claes Fornell and Roland Trust. (1997). ‘Customer Satisfaction. pdf

[3]. Balcombe, K, I Fraser and L Harris. (2009). ‘Consumer willingness to pay for inflight service and comfort levels.

[4]. Barrett, SD. (2004). ‘How do the demands for airport services differ between fullservice carriers and low-cost carriers?’ Journal of air transport management, 10(1): 33–39. http://doi.org/10.1016/j. jairtraman.2003.10.006 .

[5]. Bubalo, B and Gaggero. (2015). ‘Lowcost carrier competition and airline service quality in Europe $’. Transport policy, (2006), 1–9. http://doi. org/10.1016/j.tranpol.2015.05.015.

[6]. Clemes, MD, N Zealand C and Gan. (2008). ‘An empirical analysis of customer satisfaction in international air travel’. Innovative marketing, 4(2): 49–62.

[7]. Dennis, Nigel and Anne Graham. (2006). ‘Association for European Transport and Contributors 2006’, no. October 2004. Diaconu, L. (2012). ‘The evolution of the European low- Ryanair case study’, 62: 342–346. http://doi.org/10.1016/j.sbspro.2012.09.054.

[8]. Fourie, Colette and Berendien Lubbe. (2006). ‘Determinants of selection of full-service airlines and low-cost carriers—a note on business travellers in South Africa’. Journal of air transport management, 12 (2): 98–102. doi:10.1016/j.jairtraman.2005.11.008. http://linkinghub. elsevier.com/retrieve/pii/ S0969699705001055.

[9]. Fre, D. (2006). ‘An analysis of European lowcost airlines and their networks’. Journal title??. 14: 249–264. http://doi. org/10.1016/j.jtrangeo.2005.08.005.

[10]. Han, U and N Khan. (2012). ‘Customer satisfaction in airline industry’. International proceedings of economics development and research, 55(36): 178–183. http://doi. org/10.7763/IPEDR.

[11]. O’Connell et al.(2005). ‘Passengers’ perceptions of low cost airlines and full service carriers: a case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines’. Journal of air transport management, 11(4): 259–72. doi:10.1016/j.jairtraman.2005.01.007. http://linkinghub. elsevier.com/retrieve/pii/ S096969970500013X.

[12]. Park, Jin-Woo. (2007). ‘Passenger perceptions of service quality: Korean and Australian case studies’. Journal of air transport management, 13(4): 238–42. doi:10.1016/j.jairtraman.2007.04.002. http://linkinghub.elsevier.com/retrieve/pii/S0.

[13]. Rey et al. (2011). ‘Effect of low-cost airlines on tourism in Spain. a dynamic panel data model’. Journal of air transport management, 17(3). Elsevier Ltd: 163–67. doi:10.1016/j.jairtraman.2010.12.004.

[14]. Reynolds, L. (2005). Demand and Consumer Behavior, 1–17. Saha, G. (2009). ‘Service quality, satisfaction and behavioural intentions’. Managing service quality: an international journal, 19(3): 350–372. http://doi. org/10.1108/09604520910955348.

[15]. Williams, Richard. (2015). ‘Ordered Logit Model’, 1–17. Wooldridge, Jeffrey M. (2012). Introductory econometrics: a modern approach. 5th edn. Mason: South-Western, Cengage Learning.