Research on the Optimization Path of Eco-leadership Based on the Beauty Industry

Shirui Yan

doi:10.54254/2754-1169/30/20231427

Research Article

Open access

Published on 10 November 2023

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Yan,S. (2023). Research on the Optimization Path of Eco-leadership Based on the Beauty Industry. Advances in Economics, Management and Political Sciences,30,65-73.

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Research on the Optimization Path of Eco-leadership Based on the Beauty Industry

Shirui Yan *^,1,

¹ University of Edinburgh

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/30/20231427

Abstract

People's aesthetics and tastes have changed with the progress of time and culture. People are constantly influenced by new things, technologies, and ideas, and the pursuit of beauty has increased. However, the beauty industry is currently facing natural resource and ethical dilemmas. Eco-leadership, focusing on environmental and social sustainability, can solve the current dilemmas and help maximize corporate benefits. This paper contributes to the application of eco-leadership in the beauty industry. The case study approach is used to analyze the application of eco-leadership in some leading beauty companies: the body shop, L' Occitane, Natura & Co, and KIKO. These companies are highly recognizable brands in the beauty industry, have a considerable market share, and their products lead to consumer buying behaviour. It is concluded that the beauty industry requires brand leaders to invest in environmental sustainability and social contribution. The strategies related to eco-leadership are suggested to mainly focus on animal testing, recyclability and availability of packaging, energy, and water management, and research into eco-technology.

Keywords

eco-leadership, beauty industry, environment, social, sustainability

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Cite this article

Yan,S. (2023). Research on the Optimization Path of Eco-leadership Based on the Beauty Industry. Advances in Economics, Management and Political Sciences,30,65-73.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-081-3(Print) / 978-1-83558-082-0(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.30

ISSN：2754-1169(Print) / 2754-1177(Online)

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