The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era

Research Article
Open access

The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era

Aichen Zhang 1*
  • 1 Tianjin Newchannel    
  • *corresponding author 1811031115@mail.sit.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/31/20231516
AEMPS Vol.31
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-083-7
ISBN (Online): 978-1-83558-084-4

Abstract

In the last decade, the worldwide production of data has reached 64.2 zettabytes, indicating that consumers around the world are entering an era dominated by big data. Many enterprises have begun to apply digital transformation strategies to their businesses as they see the bright future of the benefits that the application of big data can bring. Consequently, consumers worldwide have been greatly influenced by the growing number of digital transformation companies. This research will be processed by interviewing 30 people in groups, Group1, Group2, and Group 3. They discuss and analyze the various impacts of enterprises’ digital transformation on consumers by applying pie charts. By interviewing 30 people in three different groups, there is a more positive impact of digital transformation.

Keywords:

digital transformation, big data, consumer

Zhang,A. (2023). The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era. Advances in Economics, Management and Political Sciences,31,108-113.
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References

[1]. Matt, C., Hess, T., Benlian, A.: Digital transformation strategies. Business & information systems engineering 57, 339-343 (2015).

[2]. Ulas, D.: Digital transformation process and SMEs. Procedia Computer Science 158, 662-671 (2019).

[3]. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., Haenlein, M.: Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research 122, 889-901 (2021).

[4]. Vial, G.: Understanding digital transformation: A review and a research agenda. The Journal of strategic information systems 28(2), 118-144 (2019).

[5]. Anuradha, J.: A brief introduction on Big Data 5Vs characteristics and Hadoop technology. Procedia computer science, 48, 319-324 (2015).

[6]. Le, T. M., Liaw, S. Y.: Effects of pros and cons of applying big data analytics to consumers’ responses in an e-commerce context. Sustainability, 9(5), 798 (2017).

[7]. Accenture Homepage, https://www.accenture.com/us-en/insights/digital-transformation-index, last accessed 2023.

[8]. China Youth Daily Homepage, http://news.cyol.com/gb/articles/2022-06/15/content_037aOSvaj.html, last accessed 2022/06/15.

[9]. Stedman, C.: The ultimate guide to big data for businesses, (2022).

[10]. Zguolife Homepage, http://www.zguolife.com/news/18160.htm, last accessed 2021/03/01.

Cite this article

Zhang,A. (2023). The Impact of Enterprise Digital Transformation on Consumers in the Big Data Era. Advances in Economics, Management and Political Sciences,31,108-113.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-083-7(Print) / 978-1-83558-084-4(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.31
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Matt, C., Hess, T., Benlian, A.: Digital transformation strategies. Business & information systems engineering 57, 339-343 (2015).

[2]. Ulas, D.: Digital transformation process and SMEs. Procedia Computer Science 158, 662-671 (2019).

[3]. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., Haenlein, M.: Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research 122, 889-901 (2021).

[4]. Vial, G.: Understanding digital transformation: A review and a research agenda. The Journal of strategic information systems 28(2), 118-144 (2019).

[5]. Anuradha, J.: A brief introduction on Big Data 5Vs characteristics and Hadoop technology. Procedia computer science, 48, 319-324 (2015).

[6]. Le, T. M., Liaw, S. Y.: Effects of pros and cons of applying big data analytics to consumers’ responses in an e-commerce context. Sustainability, 9(5), 798 (2017).

[7]. Accenture Homepage, https://www.accenture.com/us-en/insights/digital-transformation-index, last accessed 2023.

[8]. China Youth Daily Homepage, http://news.cyol.com/gb/articles/2022-06/15/content_037aOSvaj.html, last accessed 2022/06/15.

[9]. Stedman, C.: The ultimate guide to big data for businesses, (2022).

[10]. Zguolife Homepage, http://www.zguolife.com/news/18160.htm, last accessed 2021/03/01.

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