Innovative Marketing of Traditional Chinese Handicrafts

Research Article
Open access

Innovative Marketing of Traditional Chinese Handicrafts

Jiayun Meng 1*
  • 1 Pennsylvania State University    
  • *corresponding author jxm6787@psu.edu
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/32/20231558
AEMPS Vol.32
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-085-1
ISBN (Online): 978-1-83558-086-8

Abstract

Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.

Keywords:

innovative marketing, traditional Chinese handicrafts, traditional handicraft dilemma

Meng,J. (2023). Innovative Marketing of Traditional Chinese Handicrafts. Advances in Economics, Management and Political Sciences,32,23-28.
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References

[1]. Yanzu N. Introduction to Art and Design. Hubei Fine Arts Press, 2022.

[2]. Chen T Y, Chang W C, Hsieh K J, Chang C T. Advancing Taiwan's traditional craft products: A modular product design model of manufacturing technologies. Technology in Society, 2022, 71, 102103.

[3]. Jing Y. An innovative service model for the sustainable development of traditional handicrafts: an example of Pingrun's 5A "one-stop" service marketing system for high-end handicrafts. Furniture (01), 2017.

[4]. Qiaoqian Y, Bo R. A new genus of the genus Phyllostachys (Hymenoptera, Braconidae) from China. Conservation and transmission of intangible cultural heritage glazed lampwork. Shanghai Arts and Crafts (03), 2021, 93-95.

[5]. Banerjee A, Mazzarella F. Designing Innovative Craft Enterprises in India: A Framework for Change Makers. She Ji: The Journal of Design, Economics, and Innovation, 2022, 8(2): 192-216.

[6]. Rathnayake S R, Grodach C. Transformation and tensions in the Sri Lankan brassware industry: Lessons for craft industry clusters in the global South. City, Culture and Society, 2022, 31: 100476.

[7]. Raya A B, Andiani R, Siregar A P, Prasada I Y, Indana F, Simbolon T G Y, Nugroho A D. Challenges, open innovation, and engagement theory at craft smes: Evidence from Indonesian batik. Journal of Open Innovation: Technology, Market, and Complexity, 2021, 7(2): 121.

[8]. Chao C, Jijiang C. Marketing innovation of traditional handicraft products: An example of Yangzhou traditional handicraft products. China Economic and Trade Journal, 2012, (19): 58-59.

[9]. Yang Liu, Chen Z Z, ChunXiao Y. Internet + innovation of traditional handicrafts of Lotus beaten tin in Pingxiang. Computer Products and Circulation, 2018, (04): 150.

[10]. Pan C, Wang L, Gao Q. Innovative thinking of traditional handicraft marketing under the background of "Internet+". Journal of Economic Research Introduction, 2021, (19): 55-57.

Cite this article

Meng,J. (2023). Innovative Marketing of Traditional Chinese Handicrafts. Advances in Economics, Management and Political Sciences,32,23-28.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-085-1(Print) / 978-1-83558-086-8(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.32
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Yanzu N. Introduction to Art and Design. Hubei Fine Arts Press, 2022.

[2]. Chen T Y, Chang W C, Hsieh K J, Chang C T. Advancing Taiwan's traditional craft products: A modular product design model of manufacturing technologies. Technology in Society, 2022, 71, 102103.

[3]. Jing Y. An innovative service model for the sustainable development of traditional handicrafts: an example of Pingrun's 5A "one-stop" service marketing system for high-end handicrafts. Furniture (01), 2017.

[4]. Qiaoqian Y, Bo R. A new genus of the genus Phyllostachys (Hymenoptera, Braconidae) from China. Conservation and transmission of intangible cultural heritage glazed lampwork. Shanghai Arts and Crafts (03), 2021, 93-95.

[5]. Banerjee A, Mazzarella F. Designing Innovative Craft Enterprises in India: A Framework for Change Makers. She Ji: The Journal of Design, Economics, and Innovation, 2022, 8(2): 192-216.

[6]. Rathnayake S R, Grodach C. Transformation and tensions in the Sri Lankan brassware industry: Lessons for craft industry clusters in the global South. City, Culture and Society, 2022, 31: 100476.

[7]. Raya A B, Andiani R, Siregar A P, Prasada I Y, Indana F, Simbolon T G Y, Nugroho A D. Challenges, open innovation, and engagement theory at craft smes: Evidence from Indonesian batik. Journal of Open Innovation: Technology, Market, and Complexity, 2021, 7(2): 121.

[8]. Chao C, Jijiang C. Marketing innovation of traditional handicraft products: An example of Yangzhou traditional handicraft products. China Economic and Trade Journal, 2012, (19): 58-59.

[9]. Yang Liu, Chen Z Z, ChunXiao Y. Internet + innovation of traditional handicrafts of Lotus beaten tin in Pingxiang. Computer Products and Circulation, 2018, (04): 150.

[10]. Pan C, Wang L, Gao Q. Innovative thinking of traditional handicraft marketing under the background of "Internet+". Journal of Economic Research Introduction, 2021, (19): 55-57.

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