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Research on McDonald’s Business Strategy in China
- 1 University of Leeds
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Abstract
People's pace of life is accelerating due to advances in science and technology as well as rising economic standards.In such a fast era, people need to get delicious and nutritious food in a short time. There are many fast food products that have found this business opportunity. McDonald's has been able to capture the hearts and minds of Chinese consumers and has been able to dominate the fast food industry in China despite numerous reported shortcomings, which is because it has an excellent business strategy. This research will therefore analyse McDonald's business strategy through a SWOT analysis and marketing mix with the aim of discussing how McDonald's has achieved such success and analysing areas where it needs to improve in order to promote the development of the fast food industry as a whole.
Keywords
McDonald’s, business, marketing, SWOT analysis
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Cite this article
Xu,Y. (2023). Research on McDonald’s Business Strategy in China. Advances in Economics, Management and Political Sciences,32,106-111.
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