Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management

Research Article
Open access

Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management

Daoheng Zhang 1 , Xinyi Zhang 2 , Ying Zou 3*
  • 1 Jinan Foreign Language School    
  • 2 Shandong University    
  • 3 Shandong University    
  • *corresponding author 202000630086@mail.sdu.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/32/20231582
AEMPS Vol.32
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-085-1
ISBN (Online): 978-1-83558-086-8

Abstract

During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.

Keywords:

supply chain management, COVID-19, SHEIN

Zhang,D.;Zhang,X.;Zou,Y. (2023). Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management. Advances in Economics, Management and Political Sciences,32,137-143.
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References

[1]. Xu, X., Dai, M.: Research on the development of cross-border e-commerce in China under the impact of the epidemic. International Trade (02), 32-38 (2022).

[2]. Zhang, R.: The impact of COVID-19 outbreak on cross-border e-commerce sellers and countermeasures. Corporate Observer (08), 59-61 (2020).

[3]. LatePost, https://www.cyzone.cn/article/596577.html, last accessed 2023/4/15.

[4]. Prida, B., Gutiérrez, G.: Supply management: From purchasing to external factory management. Production and Inventory Management Journal, 37(4), 38–43(1996).

[5]. Wang, R.: Study of the overseas marketing strategy of SHEIN from the perspective of brand internationalization. In: Bian, L.

[6]. Xia, M.: Discussion and analysis on the flexible supply chain. China Logistics and Purchasing (02), 97-98 (2023).

[7]. Huachuang Securities: https://www.cyzone.cn/article596577.html, last accessed 2023/4/16.

[8]. Lan, B., Zheng, X., Xu, X.: Supply Chain Management in the E-Commerce Era. Chinese Management Science (03), 2-8 (2000).

[9]. Luo, H.: Research on enterprise logistics management under supply chain system. Foreign Trade (05), 108-110 (2012).

[10]. Kang, H.: The research of industry supply chain management – The comparison of the supply chain management between Lining and Uniqlo. China Academic Journal Electronic Publishing House (2014).

Cite this article

Zhang,D.;Zhang,X.;Zou,Y. (2023). Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management. Advances in Economics, Management and Political Sciences,32,137-143.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-085-1(Print) / 978-1-83558-086-8(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.32
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Xu, X., Dai, M.: Research on the development of cross-border e-commerce in China under the impact of the epidemic. International Trade (02), 32-38 (2022).

[2]. Zhang, R.: The impact of COVID-19 outbreak on cross-border e-commerce sellers and countermeasures. Corporate Observer (08), 59-61 (2020).

[3]. LatePost, https://www.cyzone.cn/article/596577.html, last accessed 2023/4/15.

[4]. Prida, B., Gutiérrez, G.: Supply management: From purchasing to external factory management. Production and Inventory Management Journal, 37(4), 38–43(1996).

[5]. Wang, R.: Study of the overseas marketing strategy of SHEIN from the perspective of brand internationalization. In: Bian, L.

[6]. Xia, M.: Discussion and analysis on the flexible supply chain. China Logistics and Purchasing (02), 97-98 (2023).

[7]. Huachuang Securities: https://www.cyzone.cn/article596577.html, last accessed 2023/4/16.

[8]. Lan, B., Zheng, X., Xu, X.: Supply Chain Management in the E-Commerce Era. Chinese Management Science (03), 2-8 (2000).

[9]. Luo, H.: Research on enterprise logistics management under supply chain system. Foreign Trade (05), 108-110 (2012).

[10]. Kang, H.: The research of industry supply chain management – The comparison of the supply chain management between Lining and Uniqlo. China Academic Journal Electronic Publishing House (2014).

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