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Digital Marketing Logic, Mechanism, Strategy and Evaluation
- 1 Shanghai Lixin University of Accounting and Finance
* Author to whom correspondence should be addressed.
Abstract
Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to promote consumer purchases, enhance brand recognition and increase sales. This paper systematically expounds the underlying logic, mechanism, and strategy of digital marketing, reveals the important role of digital marketing in enterprise marketing, and provides theoretical and methodological support for digital marketing-related research. In addition, the paper proposes the selection and use of performance measurement tools and methods, and how digital marketing can optimize and enhance performance. At the same time, given the future development trend and problems of digital marketing, this paper puts forward some measures and suggestions, which provide a valuable reference for the practice of digital marketing in enterprises.
Keywords
digital marketing, strategy, brand recognition
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Cite this article
Tan,M. (2023). Digital Marketing Logic, Mechanism, Strategy and Evaluation. Advances in Economics, Management and Political Sciences,33,46-53.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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